3 Marketing Mistakes Small Business Owners Make ... And How To Avoid Them

Attending this Sales Mastery class, you'll discover:

• Why “impressions” don’t matter (AND what does)
• The CRITICAL “hole” in your marketing that’s sending people to your competitors (you should have done this FIRST, but you haven’t yet)
• How to KNOW if your marketing is working (or not)
• How to skip the trial-and-error and get your marketing into the hands of the RIGHT people the FIRST time
• Why your website (and everyone else’s) SUCKS (and what to do about it)
• Why people aren’t excited about the FEATURES or BENEFITS of your offer
• A simple, repeatable FORMULA any beginner can use RIGHT NOW to write ANY piece of marketing
• The difference between a top-5% entrepreneur and a TOP 1% entrepreneur

About Scott Hartley

Serial entrepreneur and founder of MasterPlan4Sucess, Scott Hartley understands the challenges small business owners face. He knows what it’s like to wear all the hats in a business. Like you, he discovered there were aspects to running a business few entrepreneurs talk about -taxes, payroll, insurance, hiring (and firing!) employees, and marketing, to name a few.

Scott built his first company into a multi six-figure business from scratch. It involved much hard work and hours upon hours of study and implementation. Through much trial and error, he discovered what worked to grow his business, as well as what didn’t.

Taking his knowledge and experience, in 2017, Scott decided to help other small business owners shortcut their path to success by helping them with marketing strategies, systems and automation.

He has helped attorneys, IT consultants, financial advisors, psychologists, bakers, community organizations, and many others make more money and get and keep more customers without feeling overwhelmed and overworked.

Scott has been privileged to share the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, Dr. Anthony Criniti IV, and others. He has been mentored by Craig Ballantyne, Frank Kern, Dan Kennedy, Tony Robbins, and other business experts throughout the years.

In his free time, Scott enjoys being outside in nature, reading, traveling, playing piano and keyboard, and spending time with friends. Scott recently sang at the famed Carnegie Hall in New York City in May 2022 as part of a national choir led by world renowned composer/conductor Pepper Choplin.

Secret LinkedIn Strategies to Get Clients – Even If You Are New to Sales.

Are you at a loss for how to find and convert leads on LinkedIn? Maybe you have sent InMails or you made offers to connections via Messenger only to hear crickets. Or if you have tried to use Sales Navigator and are frustrated by its complexity, then it’s time to start selecting your leads rather than chasing them.

In this workshop we will cover:

• Connect with your ideal client avatar using the LinkedIn Profile OptimizerTM
• Make leads raise their hands for your offer via the LinkedIn Events Appointment FunnelTM
• Move sales conversations to a meeting (in person or on Zoom)

LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But the psychology is unique – and in this workshop, you will learn the secret sales strategies that LinkedIn does not want you to know. 

At the end of the workshop, you will have the tools to make your first sales within a month, including:

• Proven sales process
• Sales scripts that convert
• Conversion strategy

Secret LinkedIn Strategies to Get Clients work even if you have not sold on LinkedIn before and especially when you only have a few connections.

My client Tom used this exact approach and signed his first small business client within three weeks. So can you!

If you are attending, you are a provider of professional services, independent consultant, or business coach already making more than $100,000 a year. If you are NOT there, yet ... feel free to attend, you will get a lot of value and practical advice ... but all of my work serves these markets. 

Andrew Lawless Bio

Andrew Lawless teaches business and sales strategies he used to improve consultancy in several FBI programs, transform how the World Bank communicates globally, and turn around a Fortune 500 company in Central & Eastern Europe [insider info from a German spy -- the good kind].

He is certified in High Performance Coaching and a finalist for the Kolbe Professional Award, which recognizes him as one of the world's leading experts in human instincts coaching.

He discussed his work with the White House and testified before the US Senate on the importance of professional development to the US Economic Security. He is a former adjunct professor at the University of Maryland.

Sales Mastery

I was born to be in sales.

I started selling as a kid – it’s funny what I’d do to win a Trapper Keeper – or what I’ll do today for a $25 gift card. I’m a sucker for contests.

Today, I’m the President and founder of Skillway, where we teach people to CRUSH their sales goals and love what they do! We're a relationship-based sales coaching, sales training, and strategic coaching firm serving our clients nationwide.

I’ve spent my entire career in sales, sales management, and sales training. I love being in the field and the classroom. It’s an even balance between seeing our clients win and taking pride in being a salesperson.

I've trained tens of thousands of salespeople and spent over 3,500 hours training in a classroom setting. I’ve coached hundreds of sales producers and leaders in all industries and spent over 5,000 hours coaching producers and executives one-on-one.

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Embracing and Leveraging the Power of LinkedIn

Learn from one of America's leading evangelists on the topic of LinkedIn. This session will help to inspire you to make the most from your LinkedIn experience. If you're not fully optimized, if you don't have a connection strategy, and most importantly, if you're not getting business from LinkedIn, this is an event you don't want to miss

About Ron

Ron Sukenick is the president and founder of the Relationship Strategies Institute, a global training and business development company that provides businesses with strategies for developing and effectively utilizing deeper professional relationships.

One of America’s leading authorities on the topics of LinkedIn, business networking and relationship strategies, Ron’s inspiring approach to working with those in business creates immediate and measurable results.

Ron Sukenick is a dynamic presenter, intuitive business coach, and best selling author. He has written four books, with his most recent book, 21 Days to Success with LinkedIn, becoming an Amazon best seller.

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