How To Be A Great Networker

For business coaches, the foundation of growth isn’t just a strong personal brand. It’s access to the right people, in the right environments, at the right time. Traditional networking often feels like a grind: weekly meetings, rigid formats, forced referrals, and redundant elevator pitches. But there’s a smarter, more sustainable way to grow your coaching practice.

Five Ways to Use Smarter Networking to Increase Your Client Base

1. Focus on Curated, Professional, Monthly Groups

Instead of attending weekly meetings that lack depth or direction, business coaches benefit from being part of monthly mastermind-style groups. Seek out networking environments with like-minded business owners and professionals who align with your client profile, such as small business owners, service providers, or emerging leaders. These meetings bring together individuals who are actively looking to grow. A monthly cadence avoids burnout and creates anticipation and intention for each gathering.

Read more: How Business Coaches Can Grow Their Client Base Through Smarter Networking

Extracting the Maximum Value from One-to-Ones in a Network In Action Group 

 

Owning various businesses for over 30 years, witnessing the success of business networking, steering Network In Actions growth  to over 300 networking  groups across the globe, I’ve identified a pivotal component that often goes unnoticed: The Power of One-to-One Meetings! This personalized interaction between two members fosters not only a deeper connection but also nurtures a fertile ground for mutual growth and strategic partnerships among NIA members.

Read more: A Guideline for Effective Relationship Building

Having been in various businesses for over 30 years and having witnessed the incredible benefits of business networking, I've learned something crucial that often gets overlooked: The Magic of One-to-One Meetings! These personal interactions between two members aren't just about forging a connection; they create fertile ground for mutual growth and strategic partnerships among our Network In Action (NIA) members.

 

The Essence of One-to-Ones

In the ever-evolving world of business, where digital communication often takes center stage, one-to-one meetings shine as timeless treasures. They provide a golden opportunity to build trust, gain a deep understanding of each other's businesses, and lay the foundation for lasting business relationships. These candid conversations, where insights, visions, and potential challenges are shared, pave the way for us to understand how we can best support each other.

Read more: A Guide to Building Meaningful Relationships

As an experienced business networker, I can explain why people often dislike networking, here I will cite ten common reasons:

 

Repetitive Elevator Pitches

People dislike networking when they're forced to listen to the same elevator pitches week after week. It becomes redundant when members already know what others do for a living, and it flat out a wasted opportunity for more meaningful connections.

Read more: 10 Reasons People Hate Networking
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