Speaker Series

Is Your Sales Process Helping Your Business Grow?

Or is it keeping you buried in follow-ups, scattered leads, stalled proposals, and unclear next steps?

In this interactive Network in Action session, Kelsey of The Virtual Integrator—a fractional COO and business systems strategist—shares a practical, four-part audit for evaluating and improving your sales system.

The Four-Part Sales Process Audit

  • What’s right: The strategies and systems that are already working
  • What’s wrong: The parts of your sales process that are clearly broken
  • What’s confusing: The activities producing inconsistent or unclear results
  • What’s missing: The essential steps, tools, or systems your current process lacks

Common Sales Challenges Covered

The discussion explores the sales and lead-management challenges many growing business owners face, including:

  • Inconsistent lead follow-up
  • Stalled proposals and missed opportunities
  • Unclear sales messaging
  • Disorganized lead tracking
  • Ineffective referral processes
  • Unfocused social media strategies
  • Inconsistent customer nurturing
  • Difficulty identifying which sales activities produce results

What You’ll Learn

You’ll learn how to:

  • Identify bottlenecks in your sales process
  • Close communication loops with prospects and customers
  • Create clear and consistent next steps
  • Track lead sources more effectively
  • Use sales data to make better business decisions
  • Build repeatable sales systems that support sustainable growth

By creating greater clarity, consistency, and structure, you can spend less time managing scattered details and more time focusing on the bigger vision for your business.

Who Should Attend?

This session is ideal for entrepreneurs, founders, service providers, and small-business owners who feel overwhelmed by the details of their sales process and want a more organized, dependable system for generating and managing opportunities.

Presented by: Kelsey of The Virtual Integrator
Introduced by: Lisa Rosenfeld, Network in Action franchise owner in Houston, Texas


Stop Competing, Move Upmarket, and Become the Obvious Choice

Discover how to elevate your business, attract better clients, increase profitability, and create greater freedom—without simply working harder.

In this interactive Network in Action presentation, strategic business growth consultant Ann Cardin shares her proven business elevation strategy for achieving stronger growth and building a more profitable, valuable company.

Instead of chasing more activity, more customers, and more revenue at the same level, Ann shows business owners how to elevate first, then expand. This approach focuses on positioning your company at the top of the market, increasing the value of what you already provide, and avoiding the race to the bottom caused by price-based competition.

Topics Covered

  • Why experienced business owners should never compete on price
  • The difference between simply growing more and elevating first
  • How to move upmarket and win better business
  • How to turn your existing value into greater revenue
  • How to build premium services into your business
  • How to attract better clients and improve profit margins
  • How to create stronger positioning in any market or industry
  • Why you should treat your business as a wealth-building asset
  • How to identify hidden growth opportunities within your current business
  • How to reduce the grind while creating more profit and freedom

Ann also shares real-world examples from professional services, plumbing, auto repair, retail, and other industries to demonstrate how stronger positioning and premium business models can transform the trajectory of a company.

Who Should Attend?

This session is designed for entrepreneurs, consultants, service providers, and established business owners who are great at what they do but still feel stuck competing, constantly proving their value, or working too hard for the results they receive.

Presented by Ann Cardin, CEO of A. Cardin Incorporated and founder of Expert in You, a brand, influence marketing, and media agency.

Use AI and LinkedIn Strategically to Build Stronger Business Relationships

Discover how to use AI and LinkedIn more strategically to build stronger business relationships, stay top of mind, and create more opportunities through networking.

In this session, Joe Apfelbaum, founder of the AI-powered LinkedIn assistant EvyAI, shares a practical framework for using LinkedIn with more clarity, consistency, and purpose. Joe explains why every business owner needs a written LinkedIn strategy, how to identify ideal clients and centers of influence, and how AI can help save time while supporting more authentic engagement.

The presentation covers Joe’s nine-step approach to LinkedIn success:

  • Build a clear business, marketing, and LinkedIn strategy
  • Define your ideal client profile and centers of influence
  • Clarify the promise behind your offer
  • Use stories to build trust and connection
  • Optimize your LinkedIn profile and digital footprint
  • Create systems, templates, and repeatable processes
  • Increase exposure through consistent posting and engagement
  • Build credibility with valuable content and conversations
  • Use AI tools to support outreach, research, comments, and content creation

Joe also demonstrates how AI can help generate LinkedIn posts, research prospects, identify conversation starters, respond to comments, organize contacts, and support business development workflows. He emphasizes that LinkedIn success comes from strategy, accountability, relationship-building, and staying top of mind with the right people.

This session is ideal for entrepreneurs, business owners, sales professionals, networkers, consultants, and anyone who wants to use LinkedIn more effectively to grow relationships, generate leads, and create more business opportunities.

Topics Covered

  • Why LinkedIn requires a written strategy
  • How to define your ideal client profile
  • The role of centers of influence in referral marketing
  • How to stay top of mind on LinkedIn
  • Why stories are more effective than sales pitches
  • How AI can support authentic LinkedIn engagement
  • How to create posts and comments faster with AI
  • How to use LinkedIn for relationship-driven business growth
  • Why accountability improves consistency
  • How networking and LinkedIn work together

Build a Clearer Marketing System That Turns Interest Into a Faster “Yes”

Learn how to build a clearer marketing system that turns visibility, relationships, follow-ups, and discovery calls into a faster “yes.”

In this session, Jessica DeFeo, founder of JMT Creative Consulting, shares how women entrepreneurs and small business owners can stop guessing with their marketing and start identifying where potential clients may be falling off in the sales process.

Jessica breaks down the Conversion Web, a practical framework for improving every step of the client journey:

  • Attract the right people, not just more people
  • Connect through clear, specific messaging
  • Clarify the client’s problem and your solution
  • Validate trust with proof, FAQs, and credibility
  • Invite prospects into the next step with clear calls to action

You’ll also learn how to audit your own marketing system, track lead flow and close rates, strengthen follow-up, improve discovery call conversions, and create a referral process that brings in more ideal clients.

This conversation is especially helpful for service-based business owners, entrepreneurs, consultants, coaches, and small business owners who want more clarity, stronger messaging, better conversion rates, and a marketing system that supports sustainable growth.

Topics Covered

  • Why marketing is not just about visibility
  • How to reduce uncertainty in the buying process
  • How to identify conversion leaks
  • Why clear messaging builds trust faster
  • How website bounce rate can reveal messaging problems
  • Why discovery calls should be structured as fit calls
  • How to improve proposal follow-up
  • How to ask clients for better referrals
  • How niching down can make your marketing more effective

Unlock Exponential Growth with the “Who Not How” Mindset

Learn how to unlock exponential growth in your business by shifting your mindset from “How can I do this?” to “Who can do this for me?”. In this session, Lisa McClease Kelly breaks down the powerful concepts from the book “Who Not How” by Dan Sullivan and Dr. Benjamin Hardy, showing how delegation, partnerships, and leveraging expertise can transform your productivity and results.

Through real-world examples, Lisa shares how she successfully manages multiple businesses, properties, and responsibilities by relying on a strong network of “who’s”—including assistants, marketing teams, financial experts, and operational support.

Discover how focusing on your unique abilities while outsourcing everything else can:

  • Reduce burnout
  • Increase efficiency
  • Create more freedom in your life

What You’ll Learn

  • How to identify tasks you should stop doing
  • How to find the right people to support your goals
  • How to build scalable systems that don’t rely solely on you
  • How to become a valuable “who” for others while building your own expert team

This session also includes practical exercises to help you rethink how work gets done and implement strategies that allow your business to grow faster—with less effort.

Whether you’re an entrepreneur, business owner, or professional looking to scale, this conversation will empower you to achieve more by doing less.

Learn More & Get Connected