Have you ever wondered what it takes to build a world class sales process? Have you ever wondered why some businesses seem to close new sales like clockwork, and yet others are met with frustration? Often, as business and sales leaders, we can feel as though there is a gap in our sales process and think we have an idea of how to fix it. The challenge with this way of operating is that, more often than not, we tend to spend time working on the wrong problems. Over the course of this presentation, we are going to walk through how to break down a marketing and sales process to identify the most important gaps and how to resolve the right challenges – resulting in the ability to close more sales and increase both commissions and profitability!