What you'll get from The Anatomy of the Sales Conversation

• A clear, confident elevator pitch that instantly sparks interest
• A simple strategy to ask for (and get) high-quality referrals
• One powerful question to overcome almost any sales objection
• A quick trust-building tactic to use before you start selling
• A sales process checklist to uncover what you're missing
• Real-world conversation examples you can use immediately

I’m an ACC-accredited, ICF-certified coach with 15+ years of experience helping small business owners break through stagnant sales and invisible ceilings.

But before the certifications and frameworks, I was right where you might be—building, running, and eventually selling multiple businesses of my own. I know the late nights, the self-doubt, the rollercoaster of trying to grow something real in a noisy world.

Today, I help entrepreneurs decode the habits, blind spots, and broken sales patterns that quietly kill momentum. My approach is grounded in my signature framework—The Anatomy of the Sales Conversation—giving business owners the clarity and confidence to turn awkward pitches into consistent wins.

I don’t teach “sales tricks.” I teach business owners how to:

• Build genuine connections
• Handle objections with ease
• Stop leaking leads at every stage of the conversation

Whether it’s nailing your value proposition, getting high-quality referrals, or mastering rapport that converts—my goal is simple:

Help you sell like yourself, but better.

Jason Sain – Seasoned Construction Executive

Jason Sain is a seasoned construction executive whose passion for building began at his father’s civil engineering firm. A proud graduate of Auburn University, Jason has served as EVP, VP, and COO, leading teams and managing operations on major projects ranging from $1M to $250M across the healthcare, senior living, multi-family, commercial, and telecom sectors.

His leadership experience includes project management, technology adoption, HR, and cultural transformation. Jason leads with character and a people-first mindset, believing the best outcomes come from empowered, well-supported teams.

Outside of work, Jason has been recognized in Gulf Shore Business’s 40 Under 40 and named one of Southwest Florida’s Fittest Executives. He channels his competitive spirit into Ironman races and CrossFit—but his greatest joy is time spent with his wife, three daughters, and foster daughter.

David A. Ross – Certified Go-Giver Speaker

David A. Ross, a Certified Go-Giver Speaker, is passionate about helping individuals and organizations unlock success through the power of giving. Drawing from the principles of the bestselling book The Go-Giver, David delivers real-world insight, energy, and authenticity in every talk.

With a strong background in strategic consulting and leadership development, he inspires audiences to shift from a "get-to-give" mindset—proving that the most successful people are those who add value to others.

Get ready to be challenged, encouraged, and equipped to lead with purpose and impact.