Speaker Series

Effective Elevator Pitches: From First Impressions to Follow-Up

  1. The Importance of a Clear, Concise Business Description
    • Why first impressions matter in networking
    • The attention span challenge in modern communication
  2. Elements of an Effective Elevator Pitch 
    • Identifying your core service and unique value proposition
    • Understanding your target audience's pain points
  3. Structuring Your Pitch
    • The problem-solution-benefit framework
    • Using relatable analogies or metaphors
  4. Techniques for Memorability
    • Incorporating a hook or surprising fact
    • Using simple, jargon-free language
  5. Tailoring Your Pitch to Different Audiences
    • Adjusting for homeowners vs. commercial clients
    • Adapting to various networking environments
  6. Practice and Refinement
    • The importance of rehearsal and timing
    • Gathering feedback and iterating your pitch
  7. Follow-Up Strategies
    • How to naturally transition from your pitch to a conversation
    • Effective ways to exchange contact information
  8. Real-World Examples and Exercises
    • Analyzing successful elevator pitches
    • Interactive session for attendees to craft and present their pitches

About Dave Peppelman

I reside in Maple Grove with my lovely wife Lisa and our three beautiful daughters: Ellie, Lilly, and Gabby. Our fourth “child” is our senior dog named Nobu (affectionately known as “Boo Boos”).

I’m originally from the Philadelphia area and moved to Minnesota in 2017. I’m a proud Philly sports fan through and through, but I do try to make room for cheering on the hometown teams whenever I can.

Interesting Fact: My wife and I met at a wedding in Minnesota, where I caught the garter and she caught the bouquet — yes, this truly happened! 😊

A comprehensive project budget includes both hard costs and soft costs, such as design fees, permits, insurance, and administrative expenses, which often represent a substantial portion of total expenditures.

Accurately accounting for these soft costs is essential to avoid overruns and ensure the project’s long-term success.

About Steven Kuhn

After a 40-year career in commercial construction—planning and building K–12 schools, university campuses, and hospitals—and co-founding Sevan Multi-Site Solutions (serving brands like McDonald’s, Starbucks, and IKEA), Steve Kuhn shifted his focus to the nonprofit sector. In 2022, he launched ShareBuilt, a nonprofit that helps mission-driven organizations effectively plan and execute their building projects—filling a gap he discovered after a nationwide search.

Since then, ShareBuilt has engaged with over 25 nonprofits and connected with more than 60, nearly all through referrals and word of mouth. With strong validation of the need, Steve’s current focus is building a broad-based financial support model to scale the impact. He brings deep preconstruction expertise, a passion for service, and a strong belief in the power of community to every project.

What you'll get from The Anatomy of the Sales Conversation

  • A clear, confident elevator pitch that instantly sparks interest
  • A simple strategy to ask for (and get) high-quality referrals
  • One powerful question to overcome almost any sales objection
  • A quick trust-building tactic to use before you start selling
  • A sales process checklist to uncover what you're missing
  • Real-world conversation examples you can use immediately

I’m an ACC-accredited, ICF-certified coach with 15+ years of experience helping small business owners break through stagnant sales and invisible ceilings.

But before the certifications and frameworks, I was right where you might be—building, running, and eventually selling multiple businesses of my own. I know the late nights, the self-doubt, the rollercoaster of trying to grow something real in a noisy world.

Today, I help entrepreneurs decode the habits, blind spots, and broken sales patterns that quietly kill momentum. My approach is grounded in my signature framework—The Anatomy of the Sales Conversation—giving business owners the clarity and confidence to turn awkward pitches into consistent wins.

I don’t teach “sales tricks.” I teach business owners how to:

  • Build genuine connections
  • Handle objections with ease
  • Stop leaking leads at every stage of the conversation

Whether it’s nailing your value proposition, getting high-quality referrals, or mastering rapport that converts—my goal is simple:

Help you sell like yourself, but better.

Jason Sain – Seasoned Construction Executive

Jason Sain is a seasoned construction executive whose passion for building began at his father’s civil engineering firm. A proud graduate of Auburn University, Jason has served as EVP, VP, and COO, leading teams and managing operations on major projects ranging from $1M to $250M across the healthcare, senior living, multi-family, commercial, and telecom sectors.

His leadership experience includes project management, technology adoption, HR, and cultural transformation. Jason leads with character and a people-first mindset, believing the best outcomes come from empowered, well-supported teams.

Outside of work, Jason has been recognized in Gulf Shore Business’s 40 Under 40 and named one of Southwest Florida’s Fittest Executives. He channels his competitive spirit into Ironman races and CrossFit—but his greatest joy is time spent with his wife, three daughters, and foster daughter.