Speaker Series

CHERI TREE is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.

People call him the Mr. Rogers of personal development.

Known as the Mr. Rogers of personal development, Mike Foster is a best-selling author, speaker, and executive coach empowering people to build strong lives by turning their setbacks into superpowers.

Mike is the creator of the Primal Question Framework and is a master-trainer in the model. He is a Certified Experiential Specialist recognized by the International Society For Experiential Professionals.

Like a grace-flavored snow cone on a hot, judgmental day, Mike’s chart-topping and highly acclaimed “Fun Therapy” podcast and Primal Question Workshop will give you the one-two punch you need to stop making excuses and start living a stronger, better life.

His work has been featured on Good Morning America, FOXNews and the New York Times. He lives in San Diego with his wife Jennifer and their fluffy dogs.

My passion is for helping entrepreneurs and their leadership get what they want from their businesses and lives. I say this very deliberately – I love working with organizations and witnessing them achieve their dreams. This passion stems from the belief that I can have a greater impact by helping companies achieve their success.

My journey began leading large logistics and supply chain organizations by building highly effective teams that truly enjoyed spending time with each other. At the same time, large corporate bureaucracy and BS became frustrating. In 2011 I discovered my entrepreneurial drive and partnered with a Visionary to lead and grow third-party logistics (3PL) company Running On EOS. We tripled revenue and grew profits by 500%. We successfully sold the company in 2019.

Read more: Sam Diaz - January 24th, 2023 - GET A GRIP ON YOUR BUSINESS. The Six Keys to Getting What you want...

Sales is a skill. You LEARN to be a great Sales Person.

If you are trying to grow a business, you MUST learn it. Whether you are negotiating with suppliers, recruiting staff or actively trying to secure business, the ability to sell is the most important skill to acquire.

The science of selling is about doing and saying the right things in the right order at the right time. It doesn't have to be complicated but it does have to be planned.

The art of selling is about belief, confidence and curiosity. How do you build these things? The truth is that you plan for those too.

Having spent years actively selling and running Sales teams, I have seen, experienced and broken down countless successes AND failures. Now, when I'm not actively working with the the Growth Teams at Trust The Process I am sharing what I have found works to recruit, train, develop and motivate Growth teams to drive massive Growth and Customer Happiness.


  1. Why it’s so hard to find great help
  2. Structuring teams to scale
  3. In-house vs outsourced. Onshore vs offshore.
  4. Getting out of the weeds to work on your business not just in it

Key Objective:
By the end of the presentation, participants will uncover the 20 rules for closing a deal and learn how to
use it to close more deals—leading to an increase in their paycheck.

Lesson Overview:
“20 Rules of Closing a Deal” covers the 20 closing secrets you can use to become a master at the close.
You will discover how to close more deals and increase your paycheck by following the rules inside this

What Participants Will Learn:

  • 20 closing rules to help you become a master closer
  • The correct posture to exercise when communicating with the buyer
  • Ways to express a positive attitude during the close
  • How to be persistent in the close
  • How to handle a proposal when closing