Speaker Series

Learn why niching your business is so powerful, how to use your niche to build a referral based business, and why having a niche gives you the super power of clarity.

Having a niche:

·         Reduces stress, anxiety, and fear.

·         Differentiates you from “competitors”.

·         Removes price sensitivity.

·         Is more profitable.

·         Clients are more likely to listen and act on your suggestions.

·         Makes it easy for referral partners to refer.

Having clarity in your business allows you to know:

  • Who your clients are.
  • Who can refer you and why.
  • Where clients hang out and how to get in front of them.
  • How to get in front of and meet referral partners.
  • Your clear messaging to clients and referral partners.

If you are sick and tired of trying to be everything to everyone, you need clarity in your business, and you want to stand out amongst your competitors, join me to learn about niching down and building referral based business.

Matt Allen is in a very specific mortgage niche, reverse mortgages. By choosing to specialize in this very small niche, he was able to go from an average loan officer to building a thriving referral based business. A business that has him in the top 5% of reverse mortgage loan officers in the nation for self generated business.   

Julie Lamb, LCSW & MSW, is a respected national authority in the field of mental health and U.S business culture with a nearly 20-year career spanning both public and private sectors. Julie has a gift for unlocking the mental and emotional roadblocks that prevent people from becoming their best selves. Julie is the owner and manager of Julie Lamb Coaching providing coaching & consulting services to Fortune 500 executives, high net worth business owners and corporations of all sizes in the areas of leadership. Career coaching, mindset, team communication, productivity, and burnout. She is also the owner and principal of Insight Counseling Centre providing therapeutic counseling services to individuals in the areas of burnout, trauma, ADHD, anxiety, depression, and major life transitions. Previously she worked with the Veterans Affairs Department counseling homeless veterans and managed the mental health and adoption services for a small private, non-profit social services agency. Julie is a Licensed Clinical Social Worker and has her master’s in social work from BYU. Her popular podcast, “What the Hell is My Brain Doing?” can be found on Spotify and Apple Podcast. In her free time, Julie enjoys reading and traveling with her husband and their three daughters.

CHERI TREE is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.

People call him the Mr. Rogers of personal development.

Known as the Mr. Rogers of personal development, Mike Foster is a best-selling author, speaker, and executive coach empowering people to build strong lives by turning their setbacks into superpowers.

Mike is the creator of the Primal Question Framework and is a master-trainer in the model. He is a Certified Experiential Specialist recognized by the International Society For Experiential Professionals.

Read more: Mike Foster - April 17th, 2024 - 7 Primal Questions

My passion is for helping entrepreneurs and their leadership get what they want from their businesses and lives. I say this very deliberately – I love working with organizations and witnessing them achieve their dreams. This passion stems from the belief that I can have a greater impact by helping companies achieve their success.

My journey began leading large logistics and supply chain organizations by building highly effective teams that truly enjoyed spending time with each other. At the same time, large corporate bureaucracy and BS became frustrating. In 2011 I discovered my entrepreneurial drive and partnered with a Visionary to lead and grow third-party logistics (3PL) company Running On EOS. We tripled revenue and grew profits by 500%. We successfully sold the company in 2019.

Read more: Sam Diaz - January 24th, 2024 - GET A GRIP ON YOUR BUSINESS. The Six Keys to Getting What you want...