Jen Hernandez

Jen Hernandez graduated from Texas A&M University with a BA in Economics in 1994. Soon after, she began her career as a mortgage loan officer, launching a remarkable 30-year journey in the industry. Her successful career has been built entirely on referrals, leading to over 20,000 recommendations.

Jen is deeply passionate about paying it forward by teaching business partners how to build a business that loves them back. This passion inspired her to write her first book in 2023, titled Big Hug Big Kiss.

From 2012 to 2022, Jen served as a mentor and coach to over 230 top loan officers. She has also been actively involved in NIA for 7 years and is currently a member of three groups.

In her spare time, Jen:

• Serves on the board of a breast cancer foundation
• Hosts international students in her home

Jen is a wife of 25 years and a proud mom of two boys.

The first rule of objection is: "You are the creator of every objection and must take full responsibility."

The objection exercises show how our own objections are often very similar to those we hear from prospects. It's an amazing exercise that opens people’s eyes to the fact that they are a mirror of what they do in their own lives.

Meet Robert Duran – Your Go-To Expert in Technology & Business Solutions

Robert Duran is more than just a tech specialist — he’s a strategic partner dedicated to helping business owners streamline operations, enhance productivity, and stay ahead of the curve. With over 15 years of experience in IT consulting and digital transformation, Robert brings a passion for solving problems and a talent for turning complex challenges into simple, effective solutions.

As the founder of Multi Businesses, Robert has worked with businesses of all sizes to implement tailored technology solutions that drive measurable results. From cloud services and cybersecurity to workflow automation and strategic IT planning, his goal is to empower your business with the tools it needs to grow.

What sets Robert apart? It’s his ability to listen, understand your unique business needs, and deliver with integrity and clarity. In every interaction, he brings a genuine desire to connect, collaborate, and create long-lasting value.

Looking to connect? Whether you need expert advice, a trusted referral partner, or just want to brainstorm new tech ideas, Robert is always happy to chat.

As a profit coach and money making business strategist, I specialize in supporting successful six figure service based business owners make profit a priority by implementing my proprietary CRUSH formula to help you renovate your business.

With 14+ years of experience in PR, finance strategy and business development I decided to to create my own coaching business serving women business owners worldwide design a life they want with ease and simplicity AND profit!

Providing Direction and a Clear Vision for Business

I believe in the adage that small businesses make the economy run. There are THOUSANDS of businesses under $50M in Minnesota. You drive by them every day not knowing what they do or the people they employ. Many of those small businesses were started by an entrepreneur with a product or service that solved a customer problem. After some years of managing and growing their business, things just aren’t as fun as they used to be:

• Growth may have slowed or stopped
• The business may have become all consuming, limiting time with family and friends
• It is more difficult to make a profit and cash flow is tight
• Their managers may not know what to do

I have worked with manufacturing companies for over 30 years and been a leader of small businesses from $2M - $60M in size. I like taking my breadth of experience in roles from sales to finance, operations to M&A, product management to quality management and GM to President and melding it with the Focal Point tools to help those smaller companies improve. The value I bring to my clients is the ability to understand the challenges that they face because I have been there. I can walk alongside them, helping them to find clarity and purpose to make change that will have a positive impact on their company AND their lives. Creating a positive impact for my clients and their companies has a positive impact on their families, their employees, and their communities. There is definitely a ripple effect in the work that I do, like a pebble dropped on a pond.

Over the past 15 years of business leadership I have had three leadership principles:

• Focus on the customer
• Help each other
• Have some fun along the way

I’ve been coaching and mentoring employees and business leaders for over 20 years. I love sharing my knowledge and helping others grow in their professional lives. So, becoming a Focal Point business coach was a natural progression for me. Now, I can work with several clients at once to improve their businesses and help them get what they want from their business.