Discover why the best sales conversations don’t feel like speeches—they feel like reflections. In this session, Alan breaks down how to shift from “presenting” to truly connecting, using questions, active listening, and intentional communication to create a dialogue that resonates with prospects. You’ll learn how meeting people on their terms increases trust, uncovers real needs, and leads to more meaningful (and more profitable) outcomes.

About the Speaker

“Engaging, knowledgeable, entertaining, and impactful.”

These are the words most often used to describe Star Bobatoon, a dynamic corporate trainer, award-winning speaker, and storytelling coach whose energy lights up every stage she steps onto.

As the Founder of Star Consulting LLC, Star teaches professionals how to amplify their message and own their stage through the art of storytelling. With over a decade of experience in performance—from stage to television to film—and a professional background as an employment attorney, Star brings a unique blend of legal insight, leadership development, and stage presence to her coaching and keynotes.

About the Presentation: “Sell with Story”

In Sell with Story: Harness the Power of Storytelling to Drive Sales, Star will share how mastering storytelling can transform how you connect, communicate, and close.

You’ll discover:

• Why stories sell when facts fail
• How to use personal experiences to authentically influence and inspire
• Techniques to build trust, connection, and credibility through storytelling
• Ways to use your story to stand out in crowded markets

Whether you’re pitching clients, leading a team, or speaking from the stage, Star will show you how to turn your message into a magnetic experience that drives both sales and impact.

Star’s Mission

Star’s “why” is deeply personal. After spending 25 years hiding her own voice, she found the courage to share her message—and now dedicates her life to helping others do the same. Her mission is to illuminate and elevate the voices of others, helping professionals step into their confidence, claim their story, and use it to change lives.

Fun Facts

When she’s not empowering professionals to own their stage, Star enjoys:

• Hand dancing
• Bike riding
• Building with LEGOs

Her creativity on and off stage reminds us that growth, play, and purpose can coexist beautifully.

Unlocking Sales Growth Through Intentional Networking & Referrals

How to Build a Trust-Based Sales System Without Cold Calling

If you're a solopreneur, consultant, or B2B service provider who’s tired of cold outreach that leads nowhere—or your network just isn't converting the way it should—this masterclass is for you.

In just 45 minutes, you'll learn a repeatable, proven system to consistently grow your pipeline using intentional networking, high-trust referrals, and personalized sales conversations. You'll walk away with practical tools you can apply immediately to win more deals—without pitching harder or sending more emails into the void.

Based on the STTINR (Sales Transformation through Intentional Networking & Referrals) framework, this masterclass shows you how to turn your relationships into revenue, with clarity and integrity.

In This Masterclass, You’ll Learn:

• How to clarify your "Problem We Solve" story so prospects lean in
• How to build and filter a high-value LinkedIn network of 1st & 2nd connections
• How to ask for referrals using the CAPS framework—without being awkward
• How to identify and engage your Strategic Centers of Influence (SCIs)
• How to lead discovery conversations that move deals forward faster

You’ll Walk Away With:

• A 5-step roadmap to grow your sales without cold outreach
• A ready-to-use referral script (CAPS model)
• A discovery call flow you can use tomorrow
• A checklist to build your referral network
• Confidence in how to ask for introductions that actually happen

Presented by:

Dave Priddy, Sales Director of EPOCH Sales Management. The STTINR method is used by small business leaders to generate 6–7 figures in referred revenue without paid ads or mass outbound.

About the Speaker

Jessica DeFeo is the founder and creative force behind JMD Creative Consulting, where she serves as a Marketing Strategist and Small Biz CMO. With a passion for helping women entrepreneurs build sustainable, thriving businesses, Jessica brings a refreshing blend of creativity and strategy to every client she supports.

Since 2019, she’s helped countless small business owners escape the cycle of reactive, scattershot marketing and instead develop clear, actionable strategies that drive meaningful growth. Jessica believes marketing should be both fun and effective—a balance of art and science that inspires confidence and results.

Jessica’s Mission

Jessica’s “why” is rooted in empowerment. She’s seen too many early-stage entrepreneurs struggle without a plan—unsure who they’re speaking to or where to invest their efforts. Her mission is to change that. By crafting tailored marketing strategies with clear workflows and actionable steps, she helps business owners get the results they deserve—without the overwhelm or the hefty price tag of a full-time executive hire.

Unique Approach

Jessica fills a gap many small businesses didn’t know existed: the fractional Chief Marketing Officer. Unlike traditional marketing agencies that focus on content production, Jessica steps in to create the overarching strategy that ensures every marketing effort aligns with the bigger picture. She becomes a partner in growth—helping business owners reclaim their time, elevate their brand, and finally see consistent results.

What You’ll Learn

• How to turn disorganized marketing into a streamlined growth engine
• Why strategy must come before content
• How a fractional CMO can transform your small business
• Practical ways to plan for the next six months of marketing success