From Our Members

Digital Marketing takes many forms, however, one of the most used formats has been retargeting online. When someone visits your website tagging them with a cookie is common so when they go back out on the web you can show them a nice image ad. Cookies are going away as privacy concerns and abuses have increased. Consumers shy away from sites that may compromise their personal information and need assurance their private information stays private.

Enter FLOC or Federated Learning of Cohorts which is a secure aggregated method for marketers to use first-party data from their customers to help fill in the gaps as well as take advantage of the latest Google technologies. Later this year when many browsers and operating systems on phones and computers begin to block cookies you will need to be ready.

Google made a cartoon strip to help explain this new technology. When you have about 15 minutes take a look and if you have questions, please contact US Marketing, Inc. We'll be happy to help.

 

Jim Bilello
President at US Marketing, Inc.
A  100 S. Saunders Rd., Ste. 150, Lake Forest, IL 60045
P  847-574-6940 
M  847-951-1819 
E  JamesBilello@USMarketing.bz
W  www.usmarketing.bz
 

Schedule a Meeting with me

 
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The biggest mistake companies make in Customer Experience is trying to be like everyone else.

As a smaller business, when you try to compete on the big guys’ fields, you are doomed. You do not have the same resources at your disposal that the big guys do. And customers don’t have anything to differentiate you by. Your company becomes a commodity and has to compete on price against those with greater resources.

To counter and avoid this mistake, Embrace What Makes You Different! Whatever it is that makes you different in the eyes of your customers, flaunt it. Even if you think it’s a flaw, you may not want to “fix” it. You may have an opportunity instead to embrace it and flaunt it.

When you have done that, then accentuate and maybe even exaggerate your differences. Again, even if you don’t think they are good differences.

Check out Buckley’s cough syrup.

Four original bottles of Buckley's syrup

Or Alamo Draft House’s response to a customer complaint.

Be different! Then be more different!

  • Are you a business owner or sales professional who needs more referrals?
  • Are you frustrated generating leads?
  • Do you hate making cold calls?

If you answered yes, to these questions, then Network in Action is for you!

Network in Action is a coalition of like-minded business owners who come together to help each other grow our business through networking. Relationships through NIA helps you to get known, get connected, and get paid!

Here are 7 ways networking can help you to grow your business:

  1. Connect you with like-minded entrepreneurs.
  2. Build real relationships that last a lifetime.
  3. Create a community to support you when entrepreneurship gets hard.
  4. Get more warm referrals that close more often.
  5. Technology that keeps you connected between monthly meetings.
  6. Become a franchisee or a group leader.
  7. Help more people get what they want to get what you want.

When building a business, you have a few choices. You can cold call, purchase expensive social media ads or you can learn to network and build relationships to grow your business. Network in Action can help you to reach your goals and ultimately change your business and your life!

NIA is growing globally. Learn how NIA pays you to be a leader, a connector, and a center of influence that inspires others to help one another to grow.

For more information on becoming a member or a leader of an NIA
network, contact me today! 

Toni Harris Taylor | NIANortheastHouston.com
713.387.9273 | Toni@NetworkinAction.com

THE WOODLANDS, TX - Podcasting is a trend moving upward with alternative platforms and enlarged audiences. Individuals listen to podcasts to learn techniques to grow their business, improve their marketing skills, or hear their favorite authors and motivators. It is so easy to start up your own podcast with the right equipment and platforms for listeners.

Read more: Position yourself as an Industry Expert with Podcasts
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