Basic Information
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Company
Bright Brand -
Phone
(615) 942-4663 -
Email
julie@brightbrand.com -
Mobile phone
(615) 942-4663 -
Website
https://brightbrand.com/ -
Profession
Brand Coach -
Title
Founder & Brand Coach -
About me
I’m Julie Stroud, founder of Bright Brand. I’m a business and brand strategist who helps subject matter experts turn years of knowledge, experience, and ideas into clear, compelling offers and messaging.
My background spans learning and development, sales, entrepreneurship, and brand strategy, including five years as a certified StoryBrand Guide. One of my greatest strengths is seeing the through-line in someone’s expertise—taking what feels complicated or difficult to explain—and helping them turn it into something clear, valuable, and sellable.
I work primarily with experienced coaches, consultants, trainers, facilitators, speakers, and other B2B experts who are very good at what they do but need greater clarity around how they position, package, and communicate their value. -
What is your "why"? Why do you do what you do?
I believe some of the most talented people in business are sitting on tremendous value that their market cannot see clearly yet.
Subject matter experts often know so much and can do so many things that distilling their expertise becomes surprisingly difficult. I love helping them uncover the clarity that is already there, identifying what makes their work valuable and distinctive, and giving them the words and strategy to communicate it confidently.
There’s nothing quite like the moment when a client sees their business differently and says, “That’s it. That’s what I’ve been trying to say!” -
Describe How You Would Like To Be Introduced Via Email
Julie Stroud is a Brand Coach and the founder of Bright Brand. She works with subject matter experts who are excellent at what they do but need help clarifying how they package, position, and communicate their expertise.
I thought of Julie when you mentioned [NEED/CHALLENGE] because helping experts turn complex ideas into clear offers and messaging is exactly what she does. -
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. Do you ever find it difficult to explain what you do in a way that immediately communicates the value?
2. Has your business or expertise evolved to the point that your current offers, website, or messaging no longer accurately reflect what you do?
3. Do you have multiple ideas, services, or areas of expertise and need help determining how to package and position them so prospective clients understand what to buy? -
Unique Selling Proposition
Bright Brand works upstream of the marketing.
Before we worry about a website, content, or promotional tactics, we get clear on the strategy underneath them: What problem do you solve? Who do you solve it for? How do you do it differently? And why does it matter?
I call that foundational message a Mattering Statement.
My delivery model is also intentionally focused. Many engagements happen through half-day, one-day, or one-week intensives, allowing clients to make meaningful progress without spending months in a traditional consulting engagement.
And the work doesn’t have to stop with strategy. Clients can continue working with Bright Brand to bring that clarity to life through messaging, design, websites, sales pages, speaker pages, media kits, and other sales and marketing materials. -
Hobbies and interest
I love to sing - I'm in the most fun pop-up choir ever! I love live music venues & concerts, theater, decorating, easy hikes, spending time with family and friends, and I love my spoiled little dog, Daisy.
Contact Information
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City / Town
Gallatin -
State
TN -
Zip
37066 -
Country
United States -
Special offers to the group
10% of client initial contract -
Google Business Review URL
https://share.google/pWQI9sZkrDPFrT0zs -
Facebook Business Page URL
https://www.facebook.com/juliestroudbrandcoach -
LinkedIn Profile
https://www.linkedin.com/in/juliestroudbrightbrand/
Education
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College / University
National Louis University -
Graduation Year
1994