Basic Information
-
Company
Back2Basics, LLC -
Website
https://www.withthepowerof2.com -
What is your "why"? Why do you do what you do?
I come from small-town, farmland roots — so I know exactly what it feels like to be a small fish in a very large digital pond, watching bigger fish with bigger budgets get all the attention. Most small business owners aren't struggling because they're bad at what they do. They're struggling because nobody ever showed them how the online world works, and the marketing industry is happy to keep it that way — selling packages instead of teaching people. I wanted the small business owners in my community to have someone in their corner who explains the "why" behind every recommendation, so they walk away with more information and are empowered to make strategic decisions about their business, whether or not they hire me again.
That's the advocate part. It's the part I actually care about. -
Unique Selling Proposition
Your brand may work with other independent marketing vendors - or even have team members that handle some of the work for you. What it most likely doesn't have is a manager to oversee it all and ensure they work effectively in concert for your business.
Most growing businesses don't have a marketing problem — they have an ownership or oversight problem.
A web developer here, someone running ads there, someone providing SEO solutions, a social media contractor, a photographer, a video producer, or a graphic designer — every one of them owns a piece; all working in siloed efforts, and nobody owns the big picture.
Back2Basics is the layer above all of it. I'm the fractional CMO who holds your strategy, directs the specialists, keeps your brand consistent everywhere it shows up, and gives you one person to ask "is this working, and how do you know?"
Your goals + our process.
Your brand + our team.
That's brand management with the power of 2.
Back2Basics is a multiple-award-winning small business solution helping brands shine and communicate their trustworthy values and expertise in less time across digital and print mediums—from launch to retirement. -
About me
I'm a self-made business owner on a mission to advocate for other small business brands. My path here wasn't a straight line, and that turns out to be the point.
I've been a customer advocate at Citibank, the travel planner for the Minnesota Twins and the US National Dive Team, a licensed REALTOR in the Twin Cities market, a digital marketing coach and software trainer, and the CIO of a California startup teaching realtors, brokers, and insurance agents how to use social media. Every one of those roles was about the same thing: helping people communicate what they're worth to someone who hasn't met them yet.
Today, I own and operate a woman-owned brand management agency that takes a holistic approach to small-business brand development. I have a creative side and a logical side that play nicely together — and after ten years of this, I'm convinced that combination is exactly what a business owner needs sitting across the table from them.
I don't do it alone. I pull together a vetted collective of professionals — 30+ partner relationships and 50+ referral resources — matched to each client's actual needs, so they get specialists without managing five contracts. Because a small business owner can achieve more with the right team in place, by getting the basics right: brand design, logo, and voice, website, social media, search presence, content, and integrity. -
Profession
Small Business Brand Management & Development -
Title
Fractional CMO & Brand Manager -
Hobbies and interest
I LOVE to cook and feed people — it's my favorite way to take care of someone. I care deeply about tackling social issues at the grassroots level, because real change starts with the kids in our own communities. I'm happiest outdoors: a good beer, a great wine, or a smooth brandy by a campfire. I love animals and all things nature. And I love to travel — taking in the sights, sounds, smells, and tastes of a region firsthand.
If you ever want to talk brand strategy over dinner, I'll cook.
Contact Information
-
City / Town
Minneapolis -
State
MN -
Zip
55428 -
Country
United States -
Special offers to the group
NIA Twin Cities Members receive a special price on Google My Business or Facebook Business Page Audits and/or a free introductory Discovery Call -
Google Business Review URL
https://g.page/Back2BasicsMN/ -
Facebook Business Page URL
https://www.facebook.com/Back2BasicsMN -
LinkedIn Profile
https://www.linkedin.com/company/back2basicsmn
Education
-
College / University
McConnell Business School -
Graduation Year
1992