My Profile | Network In Action(Brand Manager) (NIA-TC Admin) Tanya Troska's profile
  • Basic Information

  • Company
    Back2Basics, LLC
  • What is your "why"? Why do you do what you do?
    I come from small-town, farmland roots, so I know what it's like to be a small fish trying to swim in a large digital pool of many other big fish online. I wanted to make sure local small business owners in the communities I serve across the Twin Cities (and across this country) had a brand advocate in their corner.
  • Unique Selling Proposition
    A multiple-award-winning small business solution that makes brands shine and communicate their trustworthy values and expertise in less time across digital and print mediums from launch to retirement. You'll find you can accomplish more, look better, and save time and money with the power of 2.
  • About me
    I am a self-made business woman on a mission to advocate for other small business brands. I love to pull together a collective of professionals to tackle each customers' unique objectives and goals when it comes to creating, building, and marketing their business brand online and off. I have a creative side and a logical side that like to play nice together and with others. And, I believe this attribute is pivotal when I work with a business owner on their initiatives and goals.

    My background includes working as customer advocate for Citibank, the MN Twins, and the US National Dive team as their business and leisure travel planner, a strong background in the Twin Cities real estate market - first as a REALTOR, and then as a digital marketing coach and software trainer, then as the CIO of a startup marketing company in California who's focus was helping REALTORS, brokers, and Insurance Agents tackle social media. Today I own and operate a woman-owned brand management agency who takes a wholistic view and approach toward small business brand development and management. We believe a small business owner can achieve more of their goals with the right team in place and by tackling the basics when it comes to their brand -- brand design, logo and voice - website design - social media - search engine presence, content, expertise and integrity.
  • Profession
    Small Business Brand Management & Development
  • Title
    Woman Business Owner, Brand Manager, and Small Business Advocate
  • Hobbies and interest
    I LOVE to cook and feed people. I love tackling social issues from a grassroots level (it starts with the children of our communities). I love the outdoors - sipping a good beer, a great wine, or a smooth brandy by the campfire. I love animals and all things nature. And, I love to travel and take in the new sites, sounds, smells and tastes of the regions I'm lucky enough to experience first hand.
  • Website
    https://www.withthepowerof2.com
  • Contact Information

  • City / Town
    Minneapolis
  • State
    MN
  • Zip
    55428
  • Country
    United States
  • Special offers to the group
    NIA Twin Cities Members receive a special price on Google My Business or Facebook Business Page Audits and/or a free introductory Discovery Call
  • Google Business Review URL
    https://g.page/Back2BasicsMN/
  • Facebook Business Page URL
    https://www.facebook.com/Back2BasicsMN
  • LinkedIn Profile
    https://www.linkedin.com/company/back2basicsmn
  • Education

  • College / University
    McConnell Business School
  • Graduation Year
    1992