Describe How You Would Like To Be Introduced Via Email
Founder, Fusion AI Consulting, Operations and Automation Consultant
What is your "why"? Why do you do what you do?
For 15 years I sat beside executives in companies people assumed were well-oiled machines and saw the truth up close. Operations held together by one person's memory. No documentation. Processes that would collapse the moment someone left. Owners working 60-, 80-hour weeks, exhausted, certain they should be further along than they were.
That's my why. I do this because I've watched how much of a business runs on invisible strain, and I know it doesn't have to. When I help an owner fix a broken workflow, when a task that nagged at them every single week is suddenly just gone, handled, off their plate for good, the relief on their face is the whole reason I do this. It's not about the technology. AI and automation are just the tools. It's about giving people back their time, their confidence, and the ability to grow a business that no longer depends on them holding everything together by hand.
I've lived the chaos from the inside. Now I help business owners build the foundation I wish every company I worked for had.
Unique Selling Proposition
Most people sell AI tools. I fix what's actually broken first. With 15 years inside companies that ran on memory and strain, I diagnose where workflows are actually broken, then build meaningful AI and automation around the fix, giving owners back their time instead of adding another subscription they use 10% of. And because I'm tool-agnostic, my only incentive is what actually works for the business, not what I'm trying to sell.
About me
I'm Kristy Murray, founder of Fusion AI Consulting. My path into operations consulting didn't start in tech — it started in the room. For 15 years I served as an executive assistant supporting senior leaders, where I saw the inner workings of organizations most consultants only hear about secondhand: companies generating millions in revenue while running on tribal knowledge, undocumented processes, and workflows that would collapse the moment one person walked out the door. That vantage point is the foundation of how I work today.
What I do. I help small business owners diagnose where their operations are actually breaking down, then design and implement meaningful automation and AI solutions to fix them. I'm deliberately tool-agnostic. I don't resell software or earn commissions on any platform, so my recommendations are driven entirely by what fits the business, not what I'm trying to move. In a market saturated with AI hype, my work is operations-first: I treat AI and automation as means to an end, applied only where they earn their place.