Describe How You Would Like To Be Introduced Via Email
“Please introduce me as:
Bernadette Jones is the CEO of Visionova HR Consulting and a certified HR professional who helps small businesses and nonprofits stay compliant and build healthy, high‑performance workplaces.”
What is your "why"? Why do you do what you do?
My Why
I do what I do because I believe work should be a place where people grow, not break.
As a human resource consultant and executive coach, I’m passionate about helping leaders transform the 8–12 hours a day people invest in work into time that is productive, respectful, and meaningful. When you improve someone’s work experience, you don’t just improve the business metrics—you improve their confidence, their relationships, and their quality of life at home and in their community.
I choose HR and executive leadership because they sit at the intersection of people, policy, and purpose. I love turning confusing employment rules into clear, humane practices that protect organizations while honoring the people who keep them running. My “why” is to help organizations build workplaces where doing the right thing for people and doing the smart thing for the business are the same thing.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
Here’s a rewritten set of three questions, designed for a *networking partner* to ask a potential client to see if Visionova would be a good referral.
### Question 1 – HR foundations and compliance
“Do you feel fully confident that your HR practices and policies are up‑to‑date and compliant with California employment law, or is that an area you’d like more support with?”
This helps your networking partner spot organizations that are growing, worried about risk, or unsure about compliance—perfect triggers for Visionova.
### Question 2 – People issues and leadership strain
“What are your biggest people or HR headaches right now—things like hiring, terminations, documentation, performance issues, or leadership challenges?”
Anyone who starts sharing recurring HR fires, employee conflicts, or leadership gaps is likely a strong candidate for your consulting, training, or coaching.
### Question 3 – Time and expertise gap
“How much time are you or your leadership team spending trying to figure out HR issues on your own, and would it help to have an expert you can trust to handle that?”
If they admit they’re spending too much time on HR, feel unsure, or “winging it,” that signals a clear need for an outside HR partner like Visionova.
Unique Selling Proposition
Transforming work hours into better lives
“I help mission‑driven organizations turn the 8–12 hours a day people spend at work into time that grows the business and improves their lives—through practical HR consulting, training, and executive coaching.”
About me
Bernadette Jones is Co-Founder of Visionova HR Consulting, where she helps organizations lead at the intersection of compliance and culture. With more than two decades of experience in HR leadership, coaching, and consulting, she supports nonprofits, small businesses, and mission-driven teams in navigating difficult conversations, employee relations challenges, communication breakdowns in leadership, and workplace culture transformation.
A national speaker, Bernadette has presented for SHRM, Nonprofit HR, Northern California SHRM, and other conferences across the country. She serves on the Northern California SHRM Professional Development and Conference Committee and chairs the NorCal SHRM DEIB Committee, where she helps shape content and conversations for HR leaders regionally and beyond. Bernadette has presented at SHRM conferences and nonprofit leadership events on topics including workplace respect, harassment prevention, inclusive leadership, and culture-first HR strategy. She is especially valued for helping leaders move beyond policy-only thinking and toward practical, respectful leadership that works in the real world.
With her 20 years of experience, Bernadette has worked with executives, HR leaders, and managers who are navigating toxic employees, scary complaints, high‑stakes terminations, and burned‑out teams, often without a full HR department behind them. She is known for her calm, candid style and her ability to translate complex HR and employment‑law concepts into plain language that leaders can act on right away.