Describe How You Would Like To Be Introduced Via Email
Hi [Client Name],
I’d love to connect you with Carolyn Kollstedt of Rubber 2 Road Marketing. She works with businesses and practices like yours to refine how they present themselves online and make sure their website actually supports their growth.
I thought of you because [reason e.g., you’ve expanded, your site hasn’t kept up, or you’re looking for better-fit clients].
She takes a thoughtful, strategy-first approach, so it’s not just about redesigning a site, it’s about getting the foundation right.
No pressure, but I think you’d find it valuable to connect.
I’ll let you take it from here.
Best,
[Referrer Name]
Hi [Client Name],
Wanted to connect you with Carolyn Kollstedt of Rubber 2 Road Marketing. She helps businesses get clear on their messaging and improve their websites so they attract better-fit clients.
Thought of you because [reason].
No pressure, but could be a helpful conversation.
— [Referrer Name]
What is your "why"? Why do you do what you do?
My work is about closing the gap between the quality of what a business does and how it shows up online. Because when that gap exists, the right clients don’t find them, and the business doesn’t grow the way it should.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
Are you growing? Do you feel like your messaging reflects what your business is about and what it delivers to customers? Are you feeling overwhelmed or frustrated with your website/digital presence?
Unique Selling Proposition
I work with wellness and service-based businesses to create clear, aligned messaging and digital experiences that build trust, attract the right clients, and grow sustainably.
About me
I'm originally from Ohio, but moved to the Seattle area by way of Germany. I have a husband and 2 kids.