Describe How You Would Like To Be Introduced Via Email
You can introduce me as:
“Justin Yule is a Marketing Strategist and Copywriter who helps Gen X coaches, consultants, and experts attract more leads, convert more clients, and grow their business without marketing overwhelm. He’s the creator of the C+C Marketing Machine™ — a system that helps business owners market with clarity and confidence.
I thought you’d enjoy meeting him. He’s not here to pitch you. He’s just a great person to know and always generous with insights."
What is your "why"? Why do you do what you do?
This is my third act, and it’s the one that matters most.
I’ve built businesses, made mistakes, reinvented myself, and learned what really works.
Now, I help other Gen X experts do the same — build something that honors their experience, fuels their purpose, and creates real freedom.
I do this because I believe the next decade belongs to those of us who refuse to fade out and are ready to own our next big chapter.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. Do you ever feel like your marketing doesn’t reflect how good you really are?
2. Are you spending too much time trying to figure out marketing instead of focusing on the work you actually love? Or worse, ignoring marketing altogether and just hoping leads will come in?
3. Would it help to have a clear, simple system that attracts your ideal clients without trying to be a social media influencer?
Unique Selling Proposition
Marketing that fits who you are, not who the internet says you should be.
I do that through my C+C Marketing Machine™ — a done-with-you system that gives Gen X experts clarity, confidence, and clients without the chaos.
About me
I’m Justin Yule. Gen X through and through.
I’m a coach, a consultant, an entrepreneur, and, yes, this is my third act.
But let me be clear:
This isn’t about starting over.
This is about building on decades of hard-won experience, growth, reinvention, and mastery.
Everything I’ve done, from coaching and consulting to building successful businesses, has led me right here:
Helping experts like YOU shape their next big chapter into something powerful, profitable, and deeply fulfilling.
I know what works because I’ve done the work.
I know where the traps are because I’ve fallen into them, and I've climbed out stronger.
And I know how to help you win, because I’m not just teaching theory…
I’m living it.
If you’re ready for a partner who understands where you’ve been (and knows how to get you where you want to go), you’re in exactly the right place.