Mike Mallon | Branding and The Importance of Creating Positive Experiences

Today Scott is joined by Mike Mallon of Storyteller Promotions. Mike describes the coming phases of Storyteller Promotions. The two discuss the importance of Brand Identity and the importance of consumer association with a strong brand.

Mike emphasizes the importance of creating positive customer service experiences for all types of clients that you have. He also describes what he’s learned from Disney and how he applies their formula to create magical experiences for his end users. Mike explains his approach to getting to know the goals and culture of his clients.

Finally, Mike discusses how important Network In Action has been in the growth of Storyteller Promotions. He describes his own personal history in business networking and how NIA has helped to take his business to the next level. He underscores the importance of being in a “positive, growth-oriented group”.



Learn More about Mike here: https://www.networkinaction.com/index.php/profile/promotional-products-mike-mallon

Have a magical experience at http://www.storytellerpromotions.com/

Find your networking group here: https://www.networkinaction.com/index.php/join-a-nia-chapter

Start you own business networking franchise here: https://www.franchise.networkinaction.com/