Basic Information
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Company
thinkSmith -
What is your "why"? Why do you do what you do?
I am mission-minded. I love to see people succeed, especially those who are willing to innovate, disrupt, or simply be the under dogs. -
Unique Selling Proposition
Our strength is in strategic clarity—not selling execution. By staying independent from specific services, we’re able to guide clients to the right partners and the right moves, without bias. That’s what builds trust: a single, focused direction, not a menu of preloaded solutions. -
About me
With over 25 years in nearly every corner of the marketing world—PR, advertising, digital, and beyond—I’ve seen how the pieces connect across industries, channels, and audiences. I understand both the business of marketing and the psychology behind why people respond (or don’t). There’s no one-size-fits-all solution, no silver bullet—and that’s exactly why strategy matters.
My superpower is seeing the economics of ideas and the relationships between influences. I help businesses cut through the noise, align their efforts, and focus on what truly drives growth—not just what’s trending. -
Profession
Integrated Marketing Strategies -
Title
Owner -
Hobbies and interest
I am a collector of hobbies, but I usually find myself drawn to building everything from furniture to Lego, model trains and doll houses. I am passionate about music and I love great stories told through books and film. -
Website
http://www.thinksmith.guide
Contact Information
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City / Town
MURFREESBORO -
State
TN -
Zip
37130 -
Country
United States -
Facebook Business Page URL
https://www.facebook.com/bettermarketing -
LinkedIn Profile
https://www.linkedin.com/in/jbchristol/
Education
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College / University
Middle Tennessee State University -
Graduation Year
2001