Christian radio touches people in a way that books, TV, or YouTube doesn't. It washes over them at a particular moment so that they feel, "That was meant for me!" Showing a business that the "Halo Effect" of sponsoring this person's favorite radio station is a real thing and can benefit them is what keeps me going.
Unique Selling Proposition
1) Bott Radio is faith-based, first and foremost.
2) We're talk radio. Studies show that people who listen to talk radio are more engaged than those who typically listen to music stations primarily for background noise.
3) Our commercial breaks are shorter and "industry exclusive." Some radio stations have commercial breaks that last for seven minutes or more with back-to-back to back car commercials or HVAC commercials. Our breaks are, on average, about three minutes and if you're a plumber (for example), you'll be the only plumber ad in that break.
About me
Before starting with Bott Radio in 2009, I spent nearly 20-years in the automotive finance world working for Chrysler Financial and Ford Motor Credit. I've collected past due car loans, worked as a Credit Analyst dealing with the Finance Managers at dealerships, and as a Dealer Rep training finance staff and selling them on the benefits of financing car loans through Ford Credit.