Basic Information
-
Company
Abstract Creative LLC -
Phone
8323707322 -
Email
efren@abstract-creative.com -
Mobile phone
8323707322 -
Website
https://abstract-creative.com -
Profession
Brand Strategy & Marketing -
Title
Founder & Creative Director -
About me
I'm Efren Cavazos, founder and creative director of Abstract Creative, a Houston brand transformation studio. We work with professional services firms growing from $1M to $10M whose brand hasn't kept up with the quality of their work.
I bring 25 years of practice, including 15 years in the corporate energy sector with Fortune 100 companies and a run as Creative Director for Cosentino North America, leading brand work across big-box retail, kitchen & bath and architecture nationwide. I hold a Master's in Digital Marketing and serve on the AIGA Houston board.
Our work covers brand strategy, brand identity, websites and growth systems, and fractional CMO leadership. -
What is your "why"? Why do you do what you do?
Too many great firms are underpriced and overlooked because their brand tells the wrong story. I do this because the right positioning changes everything: who calls you, what you can charge, and how confidently your team sells. Watching a founder finally look like the company they've built is why I show up every day. -
Describe How You Would Like To Be Introduced Via Email
"I'd like to introduce you to Efren Cavazos, founder of Abstract Creative in Houston. Efren helps professional services firms get positioned, not just re-logoed, so they attract better clients and command higher fees. He spent 15 years doing brand work for Fortune 100 companies and was Creative Director for Cosentino North America. You two should talk." -
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. Does your brand still reflect the size and quality of the company you've become?
2. Are you losing deals or getting pushed on price by competitors who look more established?
3. If a prospect compared your website to your top competitor's today, who would they choose? -
Unique Selling Proposition
Positioning, not just a new logo. Abstract Creative combines Fortune 100 brand leadership with the focus of a boutique studio, giving growing firms a strategy-led brand and the systems to back it up: identity, website and ongoing marketing leadership, all built to drive measurable results.