Describe How You Would Like To Be Introduced Via Email
Hi (Homeowner), this is Victor Rocha, co-owner of American Home Exteriors. Victor and his partner bring over 40 years of combined roofing experience and specialize in helping homeowners find the right solution for their roofing needs. Feel free to reach out to him, and he will gladly guide you through the best way to resolve your roof issue.
You can reach him at victor@roofingserviceskentucky.com
or 502-235-3221.
What is your "why"? Why do you do what you do?
After many years in the roofing industry, I’ve seen too many mistakes that end up costing homeowners thousands of dollars to fix. While working as a subcontractor for companies like Home Depot and Sears, I was often the contractor sent out to correct other crews’ work because homeowners did not receive the quality they paid for. It made me think about how many other homeowners never spoke up or only discovered the problems after their warranty had expired. That experience is one of the main reasons I started my company. My goal is to prevent that from happening by providing roofing repairs and replacements with the quality, care, and workmanship homeowners deserve.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
How long ago did the leak start?
Is there an active insurance claim?
Do you know how old the roof is?
Unique Selling Proposition
At American Home Exteriors, we believe in consultative sales, not high-pressure sales tactics. Our goal is to educate homeowners about what is actually happening with their roof. We take the time to inspect the problem, explain the issue clearly, and guide homeowners through the best solution—whether that’s a simple repair or a full replacement. This approach allows our customers to make confident, informed decisions about their home.
About me
I have been living in Louisville, Kentucky for over 24 years and have more than 17 years of experience in the roofing industry. I am bilingual in English and Spanish, which allows me to serve a wider range of homeowners in our community. I value honesty, integrity, and professionalism in everything I do, and I believe those principles are the foundation of building trust with every customer. Outside of work, I’m blessed with a wonderful wife and three amazing kids who keep me motivated every day.
In my free time, I enjoy spending quality time with my family, especially having cookouts together. My wife, kids, and I also like going on walking trails and enjoying the outdoors. I enjoy playing soccer when I get the chance and relaxing by watching movies with my family.