Describe How You Would Like To Be Introduced Via Email
I’d like to introduce you to Ryan Smith, the owner of Knightly Electrical Services. Ryan runs a residential electrical company based here in the North Atlanta area that’s built on honesty, craftsmanship, and clear communication. What makes his company unique is that they don’t believe in unnecessary upsells; they diagnose the real issue, explain it in plain English, and provide straightforward pricing so homeowners always know exactly what they’re paying for. They show up on time, respect your home, and treat every job like it’s their own.
If you or someone you know needs electrical work; anything from troubleshooting dead outlets to panel upgrades, lighting projects, EV charger installs, or home safety improvements. Ryan is the person you want. His commitment to integrity and service sets him apart in an industry where that’s increasingly rare
What is your "why"? Why do you do what you do?
Knightly Electrical Services was born out of a calling to do business differently with honesty, excellence, and integrity at the center. I’ve seen firsthand how many companies prioritize profit over people, and I knew God was calling me to build something that honored Him by putting service first. Our mission is to show up on time, communicate clearly, diagnose accurately, and treat every customer the way we would want our own family treated.
I do what I do because I want my work to matter; not just in completed projects, but in how customers feel after we leave. If we can provide peace of mind and build long-term relationships based on trust, then we are living out our purpose.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
“Have you noticed any lights flickering, breakers tripping, or outlets that don’t work properly in your home?”
(These are early warning signs that homeowners often ignore — and they create perfect service calls.)
“When was the last time your electrical panel was inspected or updated?”
(Most panels are outdated, unsafe, or overloaded — this leads directly to high-value panel replacements.)
“Are you planning any upgrades like new lighting, ceiling fans, an EV charger, or outdoor power for a hot tub or patio?”
(This identifies discretionary projects where you can demonstrate value and avoid price-shopping.)
Unique Selling Proposition
Knightly Electrical Services stands apart by combining elite electrical craftsmanship with a code of honor rarely found in the trades. We don’t just fix electrical problems, we protect homes, steward trust, and communicate with complete transparency. Our Knights show up on time, diagnose issues honestly without unnecessary upsells, and explain solutions in a way homeowners can understand. Every service we provide is rooted in integrity, professionalism, and a genuine commitment to doing the right thing, even when no one is watching.
We don’t sell electrical work, we deliver peace of mind.
About me
My name is Ryan Smith, and I’m the owner of Knightly Electrical Services. I’m a husband, a father of two adventurous boys, and a man of faith who believes that the way we work is an extension of our character. I started my company because I saw a need in the electrical industry for honesty, clarity, and craftsmanship, not shortcuts, pressure sales, or confusing explanations. I enjoy taking something as complex as electrical systems and making it simple and understandable for homeowners, so they feel empowered instead of overwhelmed.
I’m naturally wired to build, create, and improve things, whether it’s a home’s electrical system or the business processes behind the scenes. I love learning, growing, and finding better ways to serve families in my community. Outside of work, I recharge by spending time with my family, listening to audiobooks, diving into science fiction and fantasy stories, and occasionally jumping into a video game or outdoor adventure.
At the end of the day, my goal is to use my gifts, skills, and business to honor God, take care of people, and leave every home better than I found it. That’s what drives me, and that’s what Knightly Electrical Services is built on.