Describe How You Would Like To Be Introduced Via Email
It’s my pleasure to introduce Walt Wimmer, CEO of TOMS OFFROAD. Walt leads a nationally recognized e-commerce business specializing in parts and accessories for classic and modern Ford Broncos, F-Series as well as other classic trucks.
With nearly 50 years in business, TOMS OFFROAD has become a trusted name among off-road enthusiasts, restorers, and shops across the country. Walt is passionate about building strategic partnerships, collaborating with like-minded businesses, and connecting with customers who value top-notch service, quality products, strong community, and the restoration and off-road lifestyle.
Whether you’re a vendor, builder, content creator, or classic truck enthusiast, Walt is always open to exploring meaningful opportunities to work together.
What is your "why"? Why do you do what you do?
I believe in keeping the legacy of classic Broncos and F-Series trucks alive. At TOMS OFFROAD, we’re more than just a parts supplier—we’re a community of passionate enthusiasts who live and breathe restoration and offroading. I love helping people bring their classic rigs back to life and take pride in sharing the technical knowledge, support, and respect that fellow gearheads deserve. For me, it’s about more than business—it’s about preserving a lifestyle, building community, and honoring the heritage of these legendary vehicles.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
We love connecting with fellow enthusiasts. Do you know anyone restoring a classic Bronco or truck who might appreciate the same quality parts and service you've experienced with us? We’d be grateful if you'd send them our way—or feel free to make an intro!
We’re always looking to team up with shops, builders, and businesses that share our passion for classic vehicles. Do you happen to know of any companies or contacts that might be a good fit for a potential partnership with TOMS OFFROAD?
We love working with content creators who are passionate about off-roading, Broncos, and restoration projects. Do you follow or know any influencers or builders who might be a good fit for a collaboration with TOMS OFFROAD?
Unique Selling Proposition
TOMS OFFROAD provides the most trusted, high-quality parts and expert support for classic and modern Ford Broncos—backed by nearly 50 years of experience, unmatched product knowledge, and a passionate community that treats every customer like family. We've been in business longer than anyone else in the Bronco space—Leading the Trail Since ’76.
About me
As CEO of TOMS OFFROAD, I’ve led the transformation of a family-owned company into a nationally recognized brand in the Ford Bronco and F-Series aftermarket. I focus on driving sustainable growth by combining digital innovation, operational efficiency, and a people-centered leadership style. I have the privilege of leading a team of 39 dedicated professionals as we serve customers across the U.S. and internationally with high-quality aftermarket parts, accessories, and technical expertise.
I enjoy spending time with my wife, two kids, and friends, working on classic cars, and being outdoors—hiking, mountain climbing, running, and traveling.