Network in Action Speaker Series: Unlocking Influence with the B.A.N.K. Methodology
In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence.
As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients.
Rethinking Sales: From Numbers to People
This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment.
Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can:
- Increase closing rates
- Reduce friction in conversations
- Create stronger, more authentic connections
Key Insight: Sales is not a numbers game—it’s a people game.
The Four B.A.N.K. Personality Types
Cheri introduces four distinct personality types that drive decision-making:
- Blueprint – Structured, detail-oriented, and risk-averse
- Action – Fast-paced, results-driven, and competitive
- Nurturing – Relationship-focused, empathetic, and collaborative
- Knowledge – Analytical, data-driven, and logical
Understanding these types allows you to tailor your message for maximum impact.
Why Personality Alignment Matters
One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes:
- 18% success rate when personalities are mismatched
- 82% success rate when communication is aligned
This dramatic difference highlights the importance of speaking your customer’s “language”.
Influence Over Sales
Cheri emphasizes a modern approach to business:
Replace “selling” with “influencing.”
By focusing on influence, professionals can:
- Build trust faster
- Create meaningful conversations
- Drive decisions without pressure or manipulation
Cracking the Code in 90 Seconds
The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to:
- Adjust your communication in real time
- Increase engagement instantly
- Improve conversion rates with minimal effort
Real-World Applications
This methodology extends far beyond sales and can be applied to:
- Networking – Build stronger, faster connections
- Referrals – Improve quality and conversion
- Client Relationships – Deepen trust and retention
- Hiring – Identify the right fit for roles
- Marketing – Personalize messaging at scale
- Leadership – Communicate effectively with teams
Leveraging AI for Scalable Influence
Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling:
- Personalized communication at scale
- Automated personality insights
- Data-driven decision-making
This combination of human psychology and technology creates a powerful advantage in today’s AI-driven world.
From Struggle to Success
Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that:
Mastering human behavior—not just sales tactics—is the key to exponential growth.
Who Should Attend?
This session is ideal for:
- Entrepreneurs
- Sales professionals
- Business owners
- Leaders and executives
Anyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework.
Learn how to crack the code of influence and turn every interaction into an opportunity.
