My Profile | Network In Action
  • Basic Information

  • Company
    Booking It LLC
  • Phone
    (208) 818-2598
  • Mobile phone
    (208) 640-3041
  • Email
  • What is your "why"? Why do you do what you do?
    During my childhood, I used to help my father and his general contractor friends build homes. While it was mostly tedious tasks, like pulling nails, it was an enjoyable environment and I loved seeing the end product for each new build. Then 2008 hit and it changed the whole atmosphere at work and home. Work with my father became stressful for the jobs he did get, and he of course brought that stress home as well. It wasn't until I got my first job doing basic bookkeeping when I realized the reason why construction businesses struggle more than most small businesses. And that's because unlike most businesses, construction firms don't really make profit; they protect it.

    And while it's easy to say something like "I serve to help protect my clients' profit!"; I really help protect their profit for the indirect things profit helps protect. Like the marriages that can be severed from the financial stress. Or the kids who deserve to spend more time with their parent who continuously works late to get by. While it is a rewarding industry, the work life can easily consume your personal life. I help keep them separate.
  • About me
    I'm a licensed CPA that specializes in serving the construction industry with over five years of experience in construction. While your average CPA will just help you stay tax compliant and possibly assist with your bookkeeping, I proactively help you protect your profit. I have assisted my clients with bidding jobs, adjusting for change orders, keeping audit-proof documentation, and using construction-tailored accounting principles to better manage their businesses' finances.
  • Profession
    Construction Accounting
  • Title
  • Hobbies and interest
    When given the chance, I love to play ping pong. It’s simple, can be played in an office, and really brings out the competitive spirit in people. And that competitive spirit is arguably one of the most important qualities a business owner needs. Hence the reason why I try and vet prospective clients through a game of ping pong rather than a series of accounting/tax related questions.

    When not given the chance for ping pong, I love to play with financial analytics and automation. Searching for real estate deals is where I exercise these skills the most. And while I haven’t been able to get any sellers to accept my offers, the process of analyzing deals and getting creative with offers is still fun for me.
  • Website
  • Contact Information

  • City / Town
  • Describe your perfect referral
    My perfect referral is someone who:
    * Owns a construction-related business like a general or sub-contractor.
    * Has at least 3 years of experience in their construction trade.
    * Understands the importance of accurate accounting beyond just tax compliance.
    * Wants to grow their business to eventually compete with the larger construction companies but struggles with confidentially bidding profitably and bureaucratic responsibilities of construction.
  • State
  • Zip
  • Country
    United States
  • Special offers to the group
    A free 6-month bookkeeping cleanup or a business tax return preparation for each referral signed on.
  • Google Business Review URL
  • LinkedIn Profile
  • Education

  • College / University
    University of Idaho
  • Graduation Year
  • Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
    1. Do you struggle with determining how much money in your construction firm's bank account is your profit?
    2. Do you have a system in place to confidently bid profitably on projects and handle change orders as they arise?
    3. Do you have a bulletproof transaction documentation system to not only thwart IRS audits, but also thwart customer accusations of being over charged?
  • Describe How You Would Like To Be Introduced Via Email
    Included in this email is Ryan Cockerill, a licensed CPA specializing in serving the construction industry. Before starting his own firm, he used to audit at EY, one of the top four global accounting firms. He has a little over five years of experience with construction and is very familiar with the industry's financial/bureaucratic challenges faced beyond just regular accounting/tax compliance. With that said, I'll let you both take it away!