Very recommended TEDtalk. This could maybe help inspire the elevator speech refinement as discussed in the February monthly meeting.
Let me know your thoughts after watching this video.
Why are you in business? - feeling excited
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. TEDTalks is a daily video podcast of the best talks and performances...