My Profile | Network In Action
  • Basic Information

  • Company
  • Phone
  • Mobile phone
  • Email
  • What is your "why"? Why do you do what you do?
    NOW CFO has been an outstanding accounting and financial resource for companies, not only in this region, but across the country. I have personally seen the benefits of what NOW CFO provides to several companies. Because I know the accounting need that so many companies have, whether they admit it or not, I am excited to share this invaluable resource to whomever will listen. Companies, whether they have revenue in the 6 figures or 9 figures, accounting services are needed at every level (staff to Controller to CFO).
  • About me
    I am a long-time non-native of Tennessee. I came to Nashville to attend Belmont (College at the time). After graduating, I started my own business helping companies, for and not for profit, with their accounting, financial, and tax needs. I moved on into the corporate world for several years before returning to the consulting space over 3 years ago. I am now Market Director for NOW CFO and am concentrating on the business development side of the business now after 30 years of rolling up my sleeves and digging in the accounting work.
  • Profession
    Accountant/finance professional
  • Title
    Market Director
  • Hobbies and interest
    Spending time with my wife and our children, Titans, Preds, Nashville SC, live music. finding the best places for dinner and drinks around Nashville.
  • Website
  • Contact Information

  • City / Town
  • Describe your perfect referral
    A business owner/decision maker that realizes their current accounting situation is in need of some seasoned experience in order to take the accounting and finances to the next level, which in turn takes the company as a whole to the next leve.
  • State
  • Zip
  • Country
    United States
  • Facebook Business Page URL
  • LinkedIn Profile
  • Education

  • College / University
    Belmont University
  • Graduation Year
  • Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
    For potential clients (more than 3...sorry):
    How long is it taking to close your month?
    Are you receiving accurate and clear financial statements on a monthly basis?
    What does your current accounting and finance team look like?
    Have you experienced fast-paced growth over the last few months/years?
    Have you had significant transition in leadership?
    Are you going through an audit? First audit?
    Have you outgrown your ERP?
    Are you confident that you will be in a strong cash position 13 weeks from now?
    Do you know how much profit you are making on each product/service you are selling/providing?
    What are your goals in the next 3-5 years for the company/organization?

    For networking partners:
    Have any of your clients been turned down because they aren't caught up accounting-wise?
    Are any of your clients growing rapidly?
    Have any of your clients had a finance or accounting executive leave (permanently or temporarily)?
  • Describe How You Would Like To Be Introduced Via Email
    For a potential end user:

    I would like to introduce you to Craig Cook with NOW CFO. NOW CFO provides outsourced accounting and finance services on an ongoing or project basis. Their consultants are seasoned accounting and finance professionals usually with 15+ years of experience. They can help with any operational accounting needs (no tax, no audit) at any level you need (staff level to Controller, to CFO). If you are looking to take your company to the next level, you have to have the financial information necessary to accomplish those goals as quickly as possible.

    For a referral partner:

    I would like to introduce you to Craig Cook with NOW CFO. Because the clients of NOW CFO are acquired from other networking and referral partners, Craig and his team is extremely plugged in to the business networking community and has several contacts in the following spheres:

    *Tax & Audit CPA's
    *Private Equity/Venture Capital/Investment Bankers
    *Payroll Providers
    *Credit Card Processors
    *Outsourced IT Services

    If you have a need in any of these areas or pretty much any business need, Craig is the one to contact.