Describe How You Would Like To Be Introduced Via Email
Hi [Name], I’d love to introduce you to Heidi Furlong with Heidi Signature Style. She’s been a professional stylist for 15 years and is an expert at helping women feel confident and successful through fashion. Whether you need a fresh seasonal wardrobe from cabi, are looking for high-end luxury consignment through her business, The Sister Rack, or need her Style Confidence Session to cut through the noise and dress for the season of life you're in—she is the best resource I know. She is a lifesaver for women who don't have time to shop or simply want to look their best for work, travel, and social events. Reach out to Heidi on her cell phone (978) 578 6124 or @heidisignaturestyle on Instagram
What is your "why"? Why do you do what you do?
I believe that when a woman feels confident in what she’s wearing, she shows up differently in the world—more empowered, more present, and ready to succeed.
After 15 years as a stylist, my 'why' is rooted in helping women navigate the 'noise' of trends and the frustration of a changing body or lifestyle. I do what I do because I love helping women honor the 'season of life' they are in right now. Whether I’m styling a new collection with cabi or finding a unique treasure through The Sister Rack, my goal is to give women back their time and their confidence. There is nothing more rewarding than watching a client catch her reflection and see the successful, beautiful woman she truly is.
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. When you look at your closet in the morning, do you feel inspired, or do you feel like you have a closet full of clothes and nothing to wear?
2. With your busy schedule, do you actually enjoy the time it takes to shop and put outfits together, or is that something you’d rather offload to an expert?
3. You’ve had so much going on lately—do you feel like your current wardrobe still reflects the 'season of life' you’re in right now, or are you ready for a refresh?
Unique Selling Proposition
What sets me apart is my dual-resource approach combined with 15 years of styling expertise. Most stylists offer only one path, but I provide a comprehensive wardrobe solution by bridging the gap between new, curated collections and high-end luxury.
The cabi Experience: I provide a personalized, 'boutique-in-your-home' experience with cabi, offering beautifully designed, coordinating pieces that make getting dressed effortless.
The Sister Rack: I provide access to high-end, luxury consignment for those looking for unique, sustainable, and elevated investment pieces.
Unlike stylists who follow fleeting trends, I specialize in a 15-to-30-minute Style Confidence Session that cuts through the noise. I focus exclusively on what works for a woman’s current body, lifestyle, and goals, ensuring she feels successful and authentic in the season she is in right now.
About me
For the past 15 years, Heidi has been on a mission to help women feel as successful as they look. As a veteran cabi stylist and co-owner of the luxury consignment business The Sister Rack, she knows that fashion isn't about following every trend—it's about finding what makes you feel confident today.
Heidi specializes in working with busy women who don't have time to shop but want to look effortlessly put-together for work, travel, and social events. Alongside her sister, she co-hosts The Sister Racket podcast, where they dive into the intersection of style and life. Through her 15-to-30 minute Style Confidence Sessions, Heidi helps her clients navigate life’s transitions with grace, ensuring they are always dressed for the season of life they are in right now.
While I grew up sailing and playing tennis, these days I prioritize a lifestyle centered around travel, family, and meaningful connection. I’ve been married to my husband for 30 years, and one of our favorite shared joys is getting out into nature for walks with our two Golden Retrievers, Sadie and Simba.
When I’m not styling, you can find me:
Traveling: I love to explore, especially when it involves heading to California to visit my children.
Simple Pleasures: I’m an avid Audible reader! I also love college football, fine wine and champagne.
Connecting with Women: I am deeply passionate about meeting and supporting powerful women. I love hearing their stories and finding ways to help them show up as their best selves.
I am pleased to offer my fellow NIA members and their referrals a complimentary Style Confidence Session. In this 15-to-30 minute consultation (available in-person or via Zoom), we will cut through the noise of your current closet to identify what is working and what isn't. My goal is to help you align your wardrobe with the 'season of life' you are in right now, so you can show up for work, travel, or social events with total confidence.