Basic Information
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Company
B2B CFO -
Phone
801-678-1677 -
Email
sandypayne@b2bcfo.com -
Mobile phone
801-678-1677 -
Website
b2bcfo.com -
Describe How You Would Like To Be Introduced Via Email
**Meet Sandy Payne, CPA | Strategic Partner with B2B CFO**
Sandy Payne is an experienced Fractional CFO who helps business owners turn financial chaos into clarity, confidence, and financial freedom. With over 30 years of corporate and advisory experience—from auditor to CFO—Sandy partners with privately held companies to strengthen cash flow, improve decision-making, and build businesses that support the life their owners want to live.
As a Strategic Business Advisor with B2B CFO, Sandy works alongside owners who are ready for more than bookkeeping—they want insight, strategy, and a trusted financial partner who speaks their language. She brings structure, discipline, and forward-thinking guidance so owners can step away from day-to-day stress, take real vacations, and sleep well knowing their business is under control.
In Sandy’s opinion the best financial strategy isn’t just about growth—it’s about building a business that gives you peace of mind today and real options for the future.
Sandy Payne
SandyPayne@b2bCFO.com
(801) 678-1677
https://calendly.com/sandypayne-b2bcfo/30min
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What is your "why"? Why do you do what you do?
I like helping people by using my experience in finance. I help them generate more cash and be more profitable so they can ENJOY their life. I want business owners to succeed and to be a catalyst for their success. -
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
1. Which one of these things do you need help with? Sandy explains these items on her website and in proprietary books.
► Improve Cash Flow
► Obtain Bank Loans
► Help Companies Grow Profitably
► Increase Company Value
► Plan Strategically
► Prepare a Business to Sell
2. What are your thoughts about the ideal sale or transfer of your company? We need to start with the end in mind even if it's not in the near future.
► Sell to a strategic buyer
► Sell to a financial buyer
► Management Buyout (MBO)
► Family transfer
► Die at my desk
► Employee Stock Ownership Plan (ESOP)
► Sell to a Private Equity Group (PEG)
► Family Buyout (FBO)
► Buy a company before a sale or transfer
► Other
3. Size of Business - Sandy works best with businesses with $5M to $50M Gross Revenue -
Unique Selling Proposition
• Thirty years of experience across every level of finance — auditor to CFO, so nothing surprises me
• Radical responsiveness — clients never feel alone or ignored
• I translate numbers into plain English owners actually understand
• I design systems that work without constant babysitting
• I care about the owner, not just the company — vacations, sleep, peace of mind matter
• I think like an exit advisor from day one, even if the exit is years away.
My real unique selling proposition is that I remove fear from financial decision-making and replace it with control and freedom.
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About me
I thrive on personal relationships in business and strive to make sure all clients feel heard and supported with responsive service. I care about people and use my expertise to help my clients lead a better, stress free life. I love to garden and hike. I have two grown boys that have families of their own and I love spending time with my four (almost five) grandchildren. -
Profession
Finance and Accounting, Chief Financial Officer, Certified Public Accountant. -
Title
CPA, Partner -
Hobbies and interest
Gardening, Grandkids and Travel!
Contact Information
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City / Town
Morgan -
State
UT -
Zip
84050 -
Country
United States -
Special offers to the group
Commission paid on closed referrals -
Google Business Review URL
https://www.bbb.org/us/az/chandler/profile/career-counseling/b2b-cfo-1126-29001127 -
LinkedIn Profile
https://www.linkedin.com/in/sandy-payne-cpa-bb555614/
Education
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College / University
Eastern Washington University (Bachelors of Arts (Accounting)), Weber State University (Masters in Accountancy) -
Graduation Year
1997, 2014