Basic Information
-
Company
Comcast Advertising -
Phone
901-461-1378 -
Email
lori_knight@comcast.com -
Mobile phone
901-461-1378 -
Website
https://comcastadvertising.com/ -
Describe How You Would Like To Be Introduced Via Email
I’d like to introduce you to Lori Knight with Comcast Advertising. Lori helps businesses reach their ideal customers through targeted cable and streaming TV campaigns that deliver measurable results. Comcast’s technology allows her to pinpoint households by demographics, viewing habits, and geography, ensuring ad spend is maximized. She’s a friendly and knowledgeable media strategist who can help businesses grow visibility in the Memphis market or beyond. -
What is your "why"? Why do you do what you do?
Lori believes that every business deserves to be seen and understood. She loves connecting creativity with data — helping local and regional companies tell their stories through the right media channels so their message reaches the audiences who matter most. As a mom and multi-passionate professional, she knows how powerful it is to use business success to support family, community, and purpose. -
Qualifying Questions: What are three questions we can ask clients to help pave the way for a referral? List them here.
Do you currently use TV, streaming, or digital ads to reach your target customers?
Are your current ads generating measurable leads or brand awareness?
Would you like to explore how audience-targeted streaming campaigns could complement your social and digital efforts? -
Unique Selling Proposition
Lori helps businesses leverage Comcast’s precision audience data — including household demographics, income levels, and viewing preferences — to place ads on both cable and streaming platforms. This creates brand exposure across devices (TV, phone, tablet) with real-time performance tracking. She combines professional strategy with a personal touch that makes ad buying approachable and ROI-driven. -
About me
Lori is an accomplished sales and media professional with a background in marketing, advertising, and client development. She balances a fast-paced professional life with raising her children, ranging from preschool to high school. Outside of work, Lori enjoys health and beauty projects, creating social media content, and helping others present their best selves online. Her creative side blends seamlessly with her analytical approach to advertising. -
Profession
Commercial Cable Streaming Advertising -
Title
Advertising Account Executive, Marketing Retail -
Hobbies and interest
Health, wellness, and beauty projects with friends, family, and community. Creating social media and strategies for business connections. Supporting my children’s activities and schools, including homeschooling. Volunteering for local community events. Spending time with family and friends.