2K Agendas: NIA Tutorials To Grow Your Business
Reflecting on Humble Confidence: Key Takeaways from Our Meeting
Now that you’ve experienced our discussion on Humble Confidence, take a moment to revisit the main ideas and think about how they apply to your own journey.
You’re driven, ambitious, and open to growth. Even when business throws you into new situations, it’s possible to lead with true confidence and honesty. Remember, “faking it ‘til you make it” isn’t always the answer. Instead, Humble Confidence combines knowing your strengths with an openness to learn, building stronger trust and deeper relationships.
Key Concepts
- Humble Confidence vs. Proud Insecurity
- Proud Insecurity involves acting like you have it all together, often masking self-doubt. This can drain energy and take focus away from genuine growth.
- Humble Confidence, on the other hand, allows you to stand confidently in what you know while being honest about what you’re still learning. This balance builds trust with others and frees you from the stress of maintaining appearances.
- Identifying “Fake It” Moments
- Think back to times when you felt the urge to “fake it.” Were there situations where you worried more about how you looked than about being open to growth?
- Recognizing these moments is the first step to replacing them with a more authentic, confident approach.
- Authenticity Builds Stronger Connections
- Authenticity doesn’t mean weakness; it means showing up as you truly are. Leaders who embrace their strengths and weaknesses build genuine respect and trust with others. Practicing Humble Confidence allows you to connect in a way that is both productive and real.
Reflective Exercises
Take some time to think about these questions and jot down any insights that come to mind:
- Identify a recent situation where you felt pressure to “fake it.” What did you learn from that experience? How could you approach it differently with Humble Confidence?
- Challenge yourself to find one area in your life or work where you can apply Humble Confidence. Write down a few actions you could take to be more open and genuine in that area.
- Set a small goal for this month to practice Humble Confidence. Whether it’s sharing a challenge with a colleague, asking for feedback, or acknowledging areas where you’re still learning, commit to one concrete step.
Looking Ahead
Remember, embracing Humble Confidence isn’t a one-time shift; it’s a practice that strengthens over time. As you continue to apply these insights, keep an eye out for further resources, like our upcoming monthly speaker series, where you’ll have more opportunities to grow and connect with others on this journey.
1. Purpose and Goals:
- Equip yourself with practical sales strategies covering prospecting, effective presentation techniques, asking for the order, overcoming objections, and effective follow-up. This agenda is designed to provide actionable insights and hands-on practice, ensuring you leave with concrete steps to enhance their sales effectiveness.
2. Question
- Share your biggest challenge when selling your [specific product/service].
3. Prospecting for New Business
- Question: How are you effectively prospecting to fill their pipeline with qualified prospects.
- Do The Work:
- Identifying your ideal customer profile
- Leveraging multiple prospecting channels (referrals, networking, cold outreach)
- Using AI for prospecting (if applicable)
- Setting SMART goals for prospecting activities
4. Presenting with Impact
- Key elements of a compelling sales presentation:
- Crafting your unique value proposition
- Addressing the customer’s pain points effectively
- Engaging storytelling techniques
- Activity: Role-play presenting to a potential client, focusing on clear, concise communication.
5. Asking for the Order
- Presentation: Strategies for confidently asking for the sale.
- Timing your close—when and how to ask
- Using trial closes to gauge readiness
- Overcoming fear of rejection
- Role-Playing: Practice asking for the order with a partner, focusing on tone and timing.
6. Overcoming Objections
- Presentation: Techniques for handling common objections.
- Understanding the underlying concerns
- Using the "Feel, Felt, Found" method
- Turning objections into opportunities
- Question: What are examples of objections you have faced and how you handled them?
7. Following Up Effectively
- Importance of follow-up in closing deals and building long-term relationships:
- Timing and frequency of follow-ups
- Personalizing your follow-up messages
- Tracking and managing follow-up activities
- Activity: Write down a follow-up plan for a current prospect, detailing specific actions and timelines.
8. Challenges and Commitments
- Question: What are common challenges in the sales process and strategies for overcoming them?
- Activity: Writes down one specific action you will take to improve your sales process.
Materials
Learn more about John Kotter's 8-Step Change Model here.
Changes come as a result of new technologies, mergers, acquisitions, new strategies and cultural transformation. A professor at Harvard Business School, John P. Kotter introduced this eight-step change model in 1995. It is a popular framework for implementing changes in organizations.
What's The Takeaway?
Learn the eight steps that companies should follow to successfully navigate obstacles and implement significant transformation. By taking these steps, you can make sure that your members will be ready and dedicated to accepting the changes when the process is over.
Objective:
Learn John Kotter’s 8-Step Change Model and explore how these principles can enhance leadership effectiveness and organizational resilience in a dynamic environment.
Key Points:
- Create a Sense of Urgency
- Build a Guiding Coalition
- Form a Strategic Vision and Initiatives
- Enlist a Volunteer Army
- Enable Action by Removing Barriers
- Generate Short-Term Wins
- Sustain Acceleration
- Institute Change
Questions:
- Which of these steps do you find most challenging in a leadership role?
- How can you create a sense of urgency within your team or organization?
- What is an example of a successful change initiative you have been part of and identify which of the steps were applied.
- What is the leadership moment you are most proud of in your business of life?
Scenario Exercise
Consider your biggest challenge in the last 12 months. Then, brainstorm where the change steps could be applied..
Challenges
Address the unique challenges of leading through change and implementing the steps on a regular basis.
Activity
Write down one specific action you will take to apply the principles in your leadership role.
Moving Forward
How will you impliment the leadership skills needed to navigate and lead through change effectively, utilizing the 8-Step Change Model as a guiding framework?
Connecting Real-World People to Your Social Media Marketing.
Have you ever wondered how to seamlessly bridge the gap between social media and your real-life connections to increase your marketing success? Because let's face it, simply creating a network is wasting untapped potential. Learn how to create strategies to cultivate your network online through social platforms, enhancing visibility and harnessing social media as a potent tool for lead generation.
Materials
As LinkedIn continues to evolve, most businesses have to keep up. The goal of this 2K agenda is to help you utilize AI to reduce the amount of time you spend on LinkedIn while still having significant impact.
- Build a Networking Resume:
- Go here, create a Canvas account (if necessary), and build your networking resume.
- Add Networking Resume to LinkedIn Profile:
- Go to your LinkedIn profile page (not Home). If you do not have a LinkedIn Profile page, please create one.
- If you have a Featured Section on your profile:
- Scroll down to your Featured Section
- Click the Plus ("+") Sign on the top right corner of the Featured Section
- Click on Add Media
- Choose your Networking Resume file and click Save
- If you do not have a Featured Section on your profile:
- Click on Add Profile Section
- Go to Recommended and click on Add Featured
- Click the Plus ("+") Sign on the top right corner
- Click on Add Media
- Choose your Networking Resume file and click Save
- Earn a "Top Voice Badge."
- Assignment 1: LinkedIn Automation
- Sign up for an evyAI account at www.evyai.com or click here.
- Make sure to get the evyAI Chrome Extension: Go to www.evyai.com and click on ADD evyAI TO CHROME, then click on the Add to Chrome button, then click on Add Extension, and follow the steps on the screen.
- Create a post introducing yourself for LinkedIn. Use the post writer at https://app.evyai.com/post-create or click here.
- Assignment 2: Get a Top Voice Badge
- Watch this video to learn how to get a Top Voice Badge. Show the video during the meeting or share the video link with your members to watch at their own leisure. Please note that all of the links provided in this agenda will also be available on the follow up 2K Agenda Campaigns.
- Have everyone go to www.LinkedIn.com/advice and pick a topic to get a Top Voice Badge in. Click on the topic of choice and start contributing.
- Assignment 3 (Homework): Learn More About LinkedIn Automation
- Check out the free AI for LinkedIn community at skool.com/evyai, introduce yourself, and be sure to check out the videos in the classroom.
- Post your LinkedIn questions and AI questions in the community to learn more about the platform.
- Assignment 1: LinkedIn Automation
Boosting Your Business with Google Reviews: A Step-by-Step Guide
Objective: By the end of this guide, you will understand the importance of Google reviews and know how to actively gather them to boost your business. You should aim to have at least three new 5-star reviews on your Google My Business page.
Why Google Reviews Matter
Google reviews are crucial because:
- They build trust with potential customers.
- Positive reviews improve your local search ranking.
- They offer social proof and influence purchasing decisions.
- They provide valuable feedback to improve your services.
Step 1: Assess Your Current Situation
Questions to Answer:
- Do you have a Google My Business page?
- If yes, proceed to the next question.
- If no, skip to Step 4 to learn how to set one up.
- How many 4 or 5-star reviews do you have today?
- Take note of this number for future comparison.
Step 2: Strategies for Gathering Reviews
Based on your current situation, follow the instructions below:
If You Have Many Recent Reviews:
Questions to Reflect On:
- How do you currently collect your reviews/testimonials?
- How do you increase customer engagement with reviews?
- Do you monitor and respond to reviews promptly?
- How do you showcase your reviews/testimonials?
- How do you incorporate them into your marketing campaigns?
- Are they on Google, Facebook, or Yelp?
- Do you post them on your website?
- Do you reshare them on social media? If so, how (video, post, image)?
Action Items:
- Use a review management tool like RepMan to easily request and manage reviews.
- Continuously encourage satisfied customers to leave reviews.
- Regularly monitor and respond to all reviews to show customers you value their feedback.
If You Have Few Reviews:
Questions to Reflect On:
- How do you currently collect your reviews/testimonials?
- What is stopping you from requesting and receiving more reviews?
- Do you understand the importance of monitoring and responding to reviews promptly?
- What platform besides Google would be second best for getting reviews in your industry (Facebook or Yelp)?
- Could you start to post them on your website?
- Could you reshare them on social media?
- What is your goal for new reviews in the next 30 days?
Action Items:
- Identify any barriers preventing you from requesting reviews and find solutions.
- Make a plan to request reviews from satisfied customers.
- Aim for a specific number of new reviews within the next 30 days.
- Consider posting and resharing reviews on your website and social media platforms.
Step 3: Starting from Scratch
If You Do Not Have a Google My Business Page:
Steps to Take:
- Set Up Your Google My Business Page:
- Go to Google My Business.
- Follow the instructions to create and verify your business listing.
- Understand the Benefits:
- A Google My Business page helps with local SEO, making your business more visible in local searches.
- It allows customers to easily find and contact you.
- Invest in Your Online Presence:
- Ensure your website is up-to-date and optimized for SEO.
- Understand that reviews can significantly impact your SEO and online reputation.
Action Items:
- Set up your Google My Business page.
- Schedule time to learn how to use a review management tool like RepMan.
- Start requesting reviews from your customers as soon as your page is live.
Step 4: Practical Application
Use RepMan to Get Reviews:
- Contact your group leader and request RepMan.
- Send review requests to your recent customers.
- Aim to get at least three 5-star reviews by the end of the week.
Continuous Improvement:
- Regularly review and update your strategies for collecting and utilizing reviews.
- Monitor and respond to reviews promptly to maintain a positive relationship with your customers.
Conclusion
By following these steps, you will not only improve your online presence but also build trust and credibility with your customers. Google reviews are a powerful tool to drive business growth and customer engagement. Take action today to harness their full potential.
Next Steps:
- Implement the strategies outlined in this guide.
- Track your progress and adjust your approach as needed.
- Reach out if you need further assistance or resources.
Recap of the B.A.N.K. Session
In our recent session, we explored B.A.N.K., a revolutionary personality-based sales system designed to enhance your interactions with prospects, foster deeper connections, and boost your sales.
Key Takeaways from the B.A.N.K. Session
Cracking Your Code
If you haven't done so already, prioritize the four B.A.N.K. cards from most important/most like you to least important/least like you. This exercise helps us understand your personality better, facilitating more effective communication and interaction.
Why B.A.N.K. is Important
- Customer Engagement: Nearly 66% of customers are turned off by sales presentations that don’t resonate with them.
- Personalized Communication: Salespeople often use scripts tailored to their own personality, which may not align with the prospect's.
- Quick Identification: B.A.N.K. teaches you to identify a person’s personality type in under 90 seconds.
- Sales Optimization: It provides a universal formula to adjust your sales script to appeal to each personality type, increasing your sales potential by up to 300%.
Application of B.A.N.K.
Understanding and applying B.A.N.K. can transform your sales approach:
- Enhanced Communication: Tailoring your message to fit the prospect's personality type leads to better engagement.
- Increased Sales: By connecting more effectively, you can significantly boost your sales performance.
- Versatile Use: Beyond sales, B.A.N.K. principles can be applied in various areas of your business and personal life to improve relationships and communication.
Moving Forward
With a solid understanding of B.A.N.K., you can continue to refine your sales techniques and communication strategies. Implementing what you've learned will help you build stronger connections and achieve greater success in your interactions.
Feel free to revisit the materials and practice identifying and adapting to different personality types to maximize the benefits of B.A.N.K. in your daily interactions.
